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Mastercard

LEAGUE OF LEGENDS GLOBAL E-SPORTS PARTNERSHIP

Mastercard wanted to learn more about esports to help identify how they could be a first mover in the space. On their behalf, we negotiated and secured a first of its kind global partnership with Riot Games League of Legends esports – the most watched esport in the world.

BREAKING THROUGH ESPORTS GLOBALLY

To help drive their business and build their brand, we created a dedicated team to analyze industry-leading data and evaluated all varieties of sponsorship opportunities. Our team then developed an educational roadshow that organized the gaming landscape, highlighted integration opportunities, defined the passion and analyzed demographic profiles.

As a result, we developed a holistic launch strategy that provided Mastercard with strategic positioning for how to speak to the LOL community and conceptualized and produced an experiential activation to establish the brand as a trusted and authentic sponsor at the 2018 World Championship held in South Korea. The three-day experiential pop-up featured a number of ways that fans could get closer to the esport they love as a community, including Augmented Reality experiences, pro player meet & meets, cosplay contests, LOL competitions, Twitch Creator camp, and of course Priceless Surprises that only Mastercard could deliver.

RESULTS

1.7M
PEAK BROADCAST
VIEWERS

BACK TO OUR WORK
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2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

SEARCH

LEAGUE OF LEGENDS GLOBAL E-SPORTS PARTNERSHIP

August 20, 2020
Mastercard wanted to learn more about esports to help identify how they could be a first mover in the space. On their behalf, we negotiated and secured a first of its kind global partnership with Riot Games League of Legends esports – the most watched esport in the world. BREAKING THROUGH ESPORTS GLOBALLY To help drive their business and build their brand, we created a dedicated team to analyze industry-leading data and evaluated all varieties of sponsorship opportunities. Our team then developed an educational roadshow that organized the gaming landscape, highlighted integration opportunities, defined the passion and analyzed demographic profiles. As a result, we developed a holistic launch strategy that provided Mastercard with strategic positioning for how to speak to the LOL community and conceptualized and produced an experiential activation to establish the brand as a trusted and authentic sponsor at the 2018 World Championship held in South Korea. The three-day experiential pop-up featured a number of ways that fans could get closer to the esport they love as a community, including Augmented Reality experiences, pro player meet & meets, cosplay contests, LOL competitions, Twitch Creator camp, and of course Priceless Surprises that only Mastercard could deliver.

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The Indiana Film Journalists Association (IFJA) has announced nominees in all categories for its forthcoming 2020 awards — to be determined on Saturday, December 19. Winners will be announced on Monday, December 21. Established in 2009 by a dedicated group of six Indiana journalists, the Indiana Film Journalists Association (IFJA) was established to promote the art of film criticism in the Hoosier state, to support Indiana’s growing film industry and to promote quality film criticism in Indiana. Best Actor: Riz Ahmed, Sound of Metal Hugh Jackman, Bad Education   Best Film Ma Rainey’s Black Bottom (George C. Wolfe, Denzel Washington)

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