Going six years strong as a Corporate Partner of the NCAA, LG tasked our experiential team with the challenge of re-inventing their 2017 Final Four Fan Fest activation in Phoenix. LG’s objectives were to highlight their innovative products while engaging their audience in a fresh, tech-forward, and exciting way while incorporating a basketball theme.
Pumping New Energy into the Final Four Activation
LG’s innovative products have the ability to change how we use, view, or manage our daily routines (they truly are game-changing). So, what better way to share those innovations with basketball fans than to experience those innovations in a hands-on and engaging manner. Our team developed, designed, and executed the “LG Game Changers Experience” – an immersive basketball fan experience built entirely using LG products.
We gave each of LG’s hero products a dedicated space highlighting the product’s specific innovation through a digital interactive element combined with a competitive game element for fans. We hit a three pointer with the Let’s Make a Deal-style game, featuring the newly launched InstaView Refrigerator. Fans lined up for the chance to win a variety of giveaways, including LG-branded sunglasses, Final Four tickets, and an LG 65″ Super UHD TV. And fans couldn’t miss the towering 15-foot tall video wall we constructed with 20 LG OLED televisions. We topped it off with a disruptive “spontaneous celebration” to create a unique “game changing” experience which included confetti showers, marching bands, and free LG TV giveaways!
