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LUNA Bar

Someday Is Now

RESULTS

114
MEDIA PLACEMENTS

14M
SOCIAL MEDIA IMPRESSIONS

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Someday Is Now

January 21, 2021
For nearly two decades, LUNA Bar (a Clif Bar brand) has been committed to inspiring women and demanding equality be a right, not an option. When they heard about the disparity in World Cup compensation for female players versus their male counterparts, LUNA Bar looked to be part of the equal pay conversation in a meaningful and impactful way. Closing the Gap in Compensation With assistance from our sponsorship team, LUNA Bar became the talk of Equal Pay Day (April 2, 2019). Believing in equal pay for equal work, LUNA Bar gave each of the 23 women named to the 2019 U.S. Women’s National Team (USWNT) a donation of $31,250 – the difference between the women’s and men’s World Cup roster bonus for making the team. To keep the conversation going, we created a U.S Fan Spotter Program and the #SomedayIsNow Forum at the Women’s World Cup host city in Paris. Held inside the Eiffel Tower, the forum featured discussions about the future of equality and the struggles and sacrifices that female athletes have made over the years. The panel was livestreamed on LUNA’s social channels and garnered hundreds of thousands of live views.

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Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a