RESULTS

13M
MEDIA IMPRESSIONS

11.6M+
SOCIAL MEDIA IMPRESSIONS

Mastercard

Mastercard & Spirit Airlines for Brett Young: Live from the Runway

RESULTS

13M
MEDIA IMPRESSIONS

11.6M+
SOCIAL MEDIA IMPRESSIONS

SEARCH

Mastercard & Spirit Airlines for Brett Young: Live from the Runway

March 12, 2021
https://vimeo.com/525169868 To help launch and drive awareness of the all-new Free Spirit® loyal program and Free Spirit Mastercard, our team organized a digital full-length concert by Brett Young featuring some of his top hits, all performed from the runway at Spirts’ warehouse in Fort Lauderdale, FL. Brett Young: Live From the Runway was streamed across Spirit’s YouTube, Facebook & Twitter, as well as Brett’s YouTube and social media platforms. The livestream aired on February 4 at 8 PM EST and was available a full 24hours afterwards. Through a collaboration with First Tube Media, the concert was produced from a truly unique location –the tarmac in front of Spirit’s warehouse at Fort Lauderdale International Airport. The production included capturing Brett’s journey from Nashville to Fort Lauderdale on the plane with his photo, a conversation with Ted Christie, Spirit’s CEO/President within the plane, and a full performance. Spirit creatively started a thread using #CatchMyBrett to share the flight plans for the Brett plane so people could keep an eye out and share pictures of the plane. As part of the partnership with Brett Young, Spirit had an opportunity for top loyalty members and executives/employees to partake in a virtual meet & greet / Q&A session with Brett Young. The experiences took place right before the livestream and were broken into two sessions, consisting of a mix of individual & group experiences.

Read More

Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a