R&CPMK to Manage Entertainment Communications and Drive Brand Publicity for Matchroom Across U.S. and North America
NEW YORK / ESSEX – November 2, 2022 – R&CPMK today announced that it has been selected by Matchroom Boxing to drive entertainment communications and amplify brand visibility for the leading boxing promoter, as well as support overarching publicity in the United States for Matchroom Boxing’s major events and fighters.
Matchroom Boxing, a subsidiary of Matchroom Sport – one of the largest and most successful sports rights owners and promoters in the boxing business – represents a collection of the biggest names in boxing, including undisputed Super-Middleweight champion Canelo Alvarez, two-time Unified World Heavyweight champion Anthony Joshua, and Undisputed Women’s Lightweight champion Katie Taylor, among a host of other current and former world champions.
“For more than four decades Matchroom has fueled the sport of boxing by creating and promoting some of the largest bouts in the world, featuring many of the most-exciting names to step in the ring,” said Eddie Hearn, President, Matchroom Sport. “As we continue to grow our brand in the United States, and amplify global awareness for our events and fighters, it’s paramount that we work with partners that share our passion for the sport and enthusiasm for the Matchroom brand. R&CPMK’s tenure working across sports and entertainment, and tremendous strength and relationships across the industry will help us continue to reach even wider audiences.”
“R&CPMK has a long and storied history magnifying brands and celebrating talent across the sports and entertainment landscape, and we’re thrilled to be working with the undisputed industry-leader in boxing.” said Jessica Sciacchitano, Vice President, Sports & Entertainment, R&CPMK. “We are excited to help grow the Matchroom brand to fans and consumers in the United States, and continue to introduce new audiences to the premier events and fighters that Matchroom develops and promotes.”
In addition to bolstering entertainment and lifestyle communications efforts for the brand, R&CPMK will assist with PR and publicity efforts for Matchroom Boxing’s major fights, boxers, and executives.
Matchroom Boxing recently organized one of the most highly anticipated and richest fights in boxing history, “Canelo-GGG 3,” between Canelo Alvarez and Gennadiy Golovkin for the undisputed
Super-Middleweight championship. Taking place in Las Vegas on September 17, the third instalment between the two iconic fighters featured a combined prize purse of $65 million and a global audience of millions.
For more information on Matchroom Boxing, visit https://www.matchroomboxing.com/.
Check out the exclusive article by PRWEEK, here.
ABOUT MATCHROOM BOXING
Matchroom Boxing is the world’s leading boxing promotional outfit putting on major stadium and arena shows across the globe. Headed up by boxing supremo Eddie Hearn, Matchroom has been among the world leaders in major boxing promotion and production for over a quarter of a century since its launch in 1987. With an unrivalled stable of world-class fighters, Matchroom’s unique expertise in promotion, staging and television productions cements its position as the No.1 promoter in the sport.
R&CPMK is a creative marketing and communications agency focused on connecting clients with consumers through the world of entertainment, lifestyle, sports, influence and popular culture. The agency represents more than 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.
With our unique position, and the insight to know what to do with it, we bring a depth of skill and relationships in key practices areas: Brand Communication & Strategy, Brand Integration, Experiential, Sponsorship Consulting, Content, & Creative, Multicultural/D&I, Influencer & Talent Procurement, Strategic Insights & Analytics and Talent Representation.