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8.5M
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393M
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58.5
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Hasbro

MY LITTLE PONY: THE MOVIE

RESULTS

8.5M
YOUTUBE VIEWS

393M
MEDIA IMPRESSIONS

58.5
SOCIAL MEDIA IMPRESSIONS

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MY LITTLE PONY: THE MOVIE

August 19, 2020
Building upon the global success of the TV series, “My Little Pony: Friendship is Magic,” Hasbro took the franchise to the next level with Hasbro Studios’ first feature-length animated family adventure, My Little Pony: The Movie. Leading up to the movie release, Hasbro challenged us to leverage the movie’s soundtrack to build awareness and cement the film firmly in the global pop culture zeitgeist. R&CPMK PRODUCED ORIGINAL CONTENT We worked alongside Hasbro and RCA Records to produce a music video for the film’s original song ‘Rainbow,’ performed by massive hit-maker Sia. Owning the campaign from concept to execution, we identified and worked with production company Radical Media (Sia’s preferred collaborator) and locking in dance icon (and longtime Sia muse) Maddie Ziegler to star in the video content. We then secured an exclusive with Entertainment Weekly to unveil the music video, which was also shared on the outlet’s social channels. Following the exclusive story, the team distributed the video out wide and secured more than 74 stories. After an exclusive reveal with Entertainment Weekly, the music video snagged more than 8.5 million views in its first two weeks on YouTube alone, with 250,000 likes and 14,000 comments. It logged millions of media impressions from stories on Mashable, MTV News, and Spin, among other outlets. Sia and Maddie, sharing the video with their fans, added another tens of millions of social media impressions.

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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