RESULTS

8.5M
YOUTUBE VIEWS

393M
MEDIA IMPRESSIONS

58.5
SOCIAL MEDIA IMPRESSIONS

BACK TO OUR WORK

Hasbro

MY LITTLE PONY: THE MOVIE

Building upon the global success of the TV series, “My Little Pony: Friendship is Magic,” Hasbro took the franchise to the next level with Hasbro Studios’ first feature-length animated family adventure, My Little Pony: The Movie. Leading up to the movie release, Hasbro challenged us to leverage the movie’s soundtrack to build awareness and cement the film firmly in the global pop culture zeitgeist.

R&CPMK PRODUCED ORIGINAL CONTENT

We worked alongside Hasbro and RCA Records to produce a music video for the film’s original song ‘Rainbow,’ performed by massive hit-maker Sia. Owning the campaign from concept to execution, we identified and worked with production company Radical Media (Sia’s preferred collaborator) and locking in dance icon (and longtime Sia muse) Maddie Ziegler to star in the video content.

We then secured an exclusive with Entertainment Weekly to unveil the music video, which was also shared on the outlet’s social channels. Following the exclusive story, the team distributed the video out wide and secured more than 74 stories. After an exclusive reveal with Entertainment Weekly, the music video snagged more than 8.5 million views in its first two weeks on YouTube alone, with 250,000 likes and 14,000 comments. It logged millions of media impressions from stories on Mashable, MTV News, and Spin, among other outlets. Sia and Maddie, sharing the video with their fans, added another tens of millions of social media impressions.

RESULTS

8.5M
YOUTUBE VIEWS

393M
MEDIA IMPRESSIONS

58.5
SOCIAL MEDIA IMPRESSIONS

BACK TO OUR WORK
❮

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2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

SEARCH

MY LITTLE PONY: THE MOVIE

August 19, 2020
Building upon the global success of the TV series, “My Little Pony: Friendship is Magic,” Hasbro took the franchise to the next level with Hasbro Studios’ first feature-length animated family adventure, My Little Pony: The Movie. Leading up to the movie release, Hasbro challenged us to leverage the movie’s soundtrack to build awareness and cement the film firmly in the global pop culture zeitgeist. R&CPMK PRODUCED ORIGINAL CONTENT We worked alongside Hasbro and RCA Records to produce a music video for the film’s original song ‘Rainbow,’ performed by massive hit-maker Sia. Owning the campaign from concept to execution, we identified and worked with production company Radical Media (Sia’s preferred collaborator) and locking in dance icon (and longtime Sia muse) Maddie Ziegler to star in the video content. We then secured an exclusive with Entertainment Weekly to unveil the music video, which was also shared on the outlet’s social channels. Following the exclusive story, the team distributed the video out wide and secured more than 74 stories. After an exclusive reveal with Entertainment Weekly, the music video snagged more than 8.5 million views in its first two weeks on YouTube alone, with 250,000 likes and 14,000 comments. It logged millions of media impressions from stories on Mashable, MTV News, and Spin, among other outlets. Sia and Maddie, sharing the video with their fans, added another tens of millions of social media impressions.

Read More

R&CPMK Clients Nominated for 2020 IFJA Film Awards

The Indiana Film Journalists Association (IFJA) has announced nominees in all categories for its forthcoming 2020 awards — to be determined on Saturday, December 19. Winners will be announced on Monday, December 21. Established in 2009 by a dedicated group of six Indiana journalists, the Indiana Film Journalists Association (IFJA) was established to promote the art of film criticism in the Hoosier state, to support Indiana’s growing film industry and to promote quality film criticism in Indiana. Best Actor: Riz Ahmed, Sound of Metal Hugh Jackman, Bad Education   Best Film Ma Rainey’s Black Bottom (George C. Wolfe, Denzel Washington)

R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”

Senior Vice President of Strategy & Analytics Michael Fein, Group Director of Multicultural PR & Communications Marissa Wallace, SVP of Music & Entertainment Partnerships Michael Dunn, and Vice President of Consumer Brands Meg Grogan Discuss Consumer Trends Across Entertainment and Culture On Wednesday, December 9, a collection of R&CPMK senior executives from across the organization joined the Brand Innovators “Music, Audio, and Podcasts” conference to discuss current and future trends in entertainment, culture, and beyond. R&CPMK Senior Vice President of Strategy & Analytics Michael Fein moderated a lively discussion with three of his esteemed colleagues in a session aptly