RESULTS

8.5M
YOUTUBE VIEWS

393M
MEDIA IMPRESSIONS

58.5
SOCIAL MEDIA IMPRESSIONS

Hasbro

MY LITTLE PONY: THE MOVIE

RESULTS

8.5M
YOUTUBE VIEWS

393M
MEDIA IMPRESSIONS

58.5
SOCIAL MEDIA IMPRESSIONS

SEARCH

MY LITTLE PONY: THE MOVIE

August 19, 2020
Building upon the global success of the TV series, “My Little Pony: Friendship is Magic,” Hasbro took the franchise to the next level with Hasbro Studios’ first feature-length animated family adventure, My Little Pony: The Movie. Leading up to the movie release, Hasbro challenged us to leverage the movie’s soundtrack to build awareness and cement the film firmly in the global pop culture zeitgeist. R&CPMK PRODUCED ORIGINAL CONTENT We worked alongside Hasbro and RCA Records to produce a music video for the film’s original song ‘Rainbow,’ performed by massive hit-maker Sia. Owning the campaign from concept to execution, we identified and worked with production company Radical Media (Sia’s preferred collaborator) and locking in dance icon (and longtime Sia muse) Maddie Ziegler to star in the video content. We then secured an exclusive with Entertainment Weekly to unveil the music video, which was also shared on the outlet’s social channels. Following the exclusive story, the team distributed the video out wide and secured more than 74 stories. After an exclusive reveal with Entertainment Weekly, the music video snagged more than 8.5 million views in its first two weeks on YouTube alone, with 250,000 likes and 14,000 comments. It logged millions of media impressions from stories on Mashable, MTV News, and Spin, among other outlets. Sia and Maddie, sharing the video with their fans, added another tens of millions of social media impressions.

Read More

Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a