- What was your favorite project to work on?
Our 2020 NFL Draft x Call of Duty activation. With COVID-19 we couldn’t activate with the Draft class in person like we normally would and had to creatively figure out a way to digitally work with a couple of the athletes. The night before the Draft we tapped into former Alabama teammates, No. 5 pick Tua Tagovailoa (Miami Dolphins) and No. 15 pick Jerry Jeudy (Denver Broncos) to show their brotherhood while playing Call of Duty: Warzone on Instagram Live. Following Draft day, we edited together their IG Live content, Call of Duty gameplay, and Alabama highlights into sizzle videos for both athletes to share on Instagram and Twitter. The campaign performed phenomenally garnering over 4M social media impressions and getting picked up by Bleacher Report and Yahoo Sports.
- If you weren’t working in this industry, what would you do?
Probably something in the financial services industry or a corporate attorney.
- What is the most used app on your phone?
Spotify or Twitter
- Where would you love to travel in the world to gain inspiration?
Santorini, Greece. I’ve wanted to visit there for awhile now. The mountainside views, white architecture with pops of color, and clear ocean seems like it’d open up my mind and inspire creativity.
- In 5 words or less, how would you describe R&CPMK?
Speed, creativity, and fun!