For fifteen years, Park has honed his skills in entertainment marketing. Having worked with a range of top-tier clients spanning from tech, film/TV, fashion, and hospitality industries, Park has regularly helped brands achieve their business objectives. He has planned and executed activation budgets ranging from $10K to $10M+ at nearly every major cultural moment on the calendar: from Sundance Film Festival in January to Art Basel Miami Beach in December. As Senior Director in the Brand Marketing division, Park focuses on brand growth through experiential marketing, events, and celebrity/influencer outreach. Current and former clients include: Samsung Mobile USA, Audi, Warner Media, Lobos 1707 Tequila, Activision, Western Digital, and more.
What was your favorite project to work on?
In 2017, we worked with a recording artist Jhené Aiko and she created a collection of art called M.A.P., which stood for: Movie – a short film; Album – a new music album called Trip; and Poetry – a book of poems called Two Fish, all in commemoration of her late brother. We represented Samsung at the time so we were able to use Samsung technology to bring her creative vision to life with unique experiential events in LA, NY, and during Art Basel in Miami.
If you weren’t working in this industry, what would you do?
What is the most used app on your phone?
Where would you love to travel in the world to gain inspiration?
In 5 words or less, how would you describe R&CPMK?
Fully capable of inspiring action