One Love Hotel & 62nd GRAMMY Awards

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One Love Hotel & 62nd GRAMMY Awards

August 20, 2020
A global client for us, we’ve led the strategy to drive Mastercard’s business and increase consumer perception by connecting consumers to their passions across music, film, gaming, arts & culture, and culinary. REACHING CONSUMERS THROUGH THE PASSION OF MUSIC In music, we’ve activated by creating experiences at festivals all over the world, enhanced their partnership with the GRAMMY Awards, secured A-list brand ambassadors including Justin Timberlake, Gwen Stefani and Camilla Cabela executed all elements of the Priceless Surprises platforms activations.   Most recently for the 62nd GRAMMY Awards, and strategically timed to the late Bob Marley’s 75th birthday, Mastercard and Island Records rebranded the One Hotel to the OneLove Hotel, creating an entire week of Priceless Moments for consumers, influencers and press leading into the GRAMMYs such as emerging talent music lounge and concerts, AI-generated personalized sonic brand creation, music-focused women’s summit, and pre-GRAMMY party and red carpet event. 

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