Privé Revaux, a 16-month old, direct-to-consumer startup brand, wanted to make a major splash in the competitive global eyewear market via their range of stylish, high-quality shades for only $29.95 per pair.

In order to make next-level connections between celebrities and brands, Hollywood A-listers were recruited as full-fledged ambassadors. We enlisted celebs Jamie Foxx, Ashley Benson, Hailee Steinfeld, and Madelaine Petsch to be the Privé Revaux visionaries. Renowned fashion stylists Rob Zangardi and Mariel Haenn lead the creative direction and built the fashion credibility.

We implemented a multi-tiered PR and Marketing strategy centered on authentic celebrity engagement, creative storytelling, original content and star-studded events that delivered a constant flow of 24/7 news, dominating headlines and social feeds across the globe.

Our Approach

Smile for the Camera

Carefully curated for their individual style, diverse fan base, media appeal, and authentic connection to Privé Revaux’s vision, each of the visionaries became true partners, rather than paid endorsers, to help fuel visibility, drive publicity, and engage consumers. The celebrity partners began wearing the brand prior to the official launch, which we planted in entertainment media to build buzz and excitement for the launch.

Targeted media were then selected for exclusive behind-the-scenes access to the campaign photoshoot for in-depth coverage. We arranged and executed a media tour of long and short lead fashion, entertainment, lifestyle, and business media outlets with each celebrity partner. This secured press coverage ran in conjunction with the brand’s official e-commerce launch with Amazon.com. We also created a cult-like following, seeding product to more than 100 celebrities and securing 9 billion media impressions in 12 months. The brand continues to garner 160 million impressions per week, with no signs of slowing.


Privé Revaux sold 1 million sunglasses within its first year and expanded into a globally recognized company available in 3,000 retail outlets, including its own branded stores.


Media Impressions