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October 7, 2020

R&CPMK ADDS INDUSTRY VETERANS ERICA MAPA, RICH GEORGE, AND MARISSA WALLACE TO SENIOR POSITIONS IN BRAND COMMUNICATIONS & MARKETING DIVISION

MAPA APPOINTED VICE PRESIDENT, BRAND STRATEGY AND THOUGHT LEADERSHIP

GEORGE TO SERVE AS VICE PRESIDENT, DIGITAL ENTERTAINMENT AND GAMING

WALLACE NAMED GROUP DIRECTOR, MULTICULTURAL COMMUNICATIONS AND MARKETING

LOS ANGELES, CALIF. – OCTOBER 7, 2020 – R&CPMK today announced the addition of three executives to senior leadership positions in the agency’s Brand Communications & Marketing division. Erica Mapa has been appointed Vice President, Brand Strategy and Thought Leadership; Rich George will serve as Vice President, Digital Entertainment and Gaming; and Marissa Wallace joins the agency as Group Director, Multicultural Communications and Marketing.

With over three decades of combined experience in entertainment, product, digital technology, and multicultural communications, the industry veterans join R&CPMK’s expanding Brand Communications and Marketing practice, which represents more than 30 global brands.

“Over the past four years, we have significantly grown the service capabilities, practice groups, and client roster of R&CPMK’s Brand Communications & Marketing division, to further our industry leading position and ability to provide our clients best-in-class insight and deliverables on every level,” said Shirley Hughes, President of Brands, R&CPMK. “Erica, Rich and Marissa are proven leaders, who bring a compounding wealth of knowledge to our agency, and will no doubt further enhance the forward thinking and award-winning work we do for our clients.”

As Vice President of Brand Strategy and Thought Leadership, Mapa will oversee the agency’s communications and strategy efforts for clients across entertainment and technology. Prior to joining R&CPMK, Mapa served as Vice President at M&C Saatchi Sport & Entertainment, where she managed integrated communications campaigns for consumer brands within the tech, music and beverage industries. Mapa has also held positions at Cornerstone Agency, Havas Formula, and Coyne PR. Mapa will report to Executive Vice President, Brand Strategy and Thought Leadership, Genesa Garbarino.

In his position as Vice President, Digital Entertainment and Gaming, George will help lead efforts for R&CPMK’s comprehensive Entertainment, Technology and Gaming department, working with clients including Activision Blizzard and Call of Duty. George will also assist with new business efforts for the group. Prior to his role at R&CPMK, George held positions at Golin, as Vice President and Director of Product PR and Gaming. Additionally, he served as Executive Editor at IGN Entertainment. George will report to Cary Kwok, Executive Vice President, Digital Entertainment, Technology and Gaming.

As Group Director of R&CPMK’s Multicultural Communications department, Wallace will help manage multicultural communications strategy and public relations campaigns for a cross section of R&CPMK’s brand and talent clients. In addition, she will execute new strategies, initiatives, partnerships, and programs designed to further client communications and marketing to general and multicultural audiences, including communities of color, LGBTQ+, women, differently abled, and youth communities.

Wallace joins R&CPMK following a tenure at MWWPR, where she led multicultural communications efforts for Fortune 500 brands across a series of high-profile campaigns, integrated programs and strategies. Wallace is currently an executive board member of the Black Public Relations Society of Los Angeles, as well as a member of ColorComm. Wallace will report to Executive Vice President, Diversity and Inclusion Consumer Strategies, Stephen Macias.

Led by Hughes, the agency’s Brand Communications & Marketing division features six distinct specialty groups, and includes clients Activision, Cisco, Hasbro, Heineken, Mastercard, McDonald’s, YouTube, Verizon, as well as many others.

In addition, R&CPMK’s client portfolio includes 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world. The agency’s clients are represented by a team of 350+ of the world’s best marketing and communications experts across film, television, digital distribution, music, fashion, sports, gaming, technology, brand marketing and social media.

PHOTOGRAPHY:
Click herefor headshots of Mapa, George and Wallace.

ABOUT R&CPMK:
R&CPMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential musicians, actors, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

We are a creative communications agency with insider access allowing us to influence trends and spark meaningful conversations. We leverage culture to create defining moments and experiences that stand the test of time. Our unique position, and the insight to know what to do with it, allows us to deliver the best of brand marketing with the best of entertainment strategies.

With offices in Los Angeles, New York, Nashville, Miami, and London, R&CPMK is part of the Octagon Sports and Entertainment Network.


–R&CPMK–

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2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

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R&CPMK ADDS INDUSTRY VETERANS ERICA MAPA, RICH GEORGE, AND MARISSA WALLACE TO SENIOR POSITIONS IN BRAND COMMUNICATIONS & MARKETING DIVISION

October 7, 2020
MAPA APPOINTED VICE PRESIDENT, BRAND STRATEGY AND THOUGHT LEADERSHIP GEORGE TO SERVE AS VICE PRESIDENT, DIGITAL ENTERTAINMENT AND GAMING WALLACE NAMED GROUP DIRECTOR, MULTICULTURAL COMMUNICATIONS AND MARKETING LOS ANGELES, CALIF. – OCTOBER 7, 2020 – R&CPMK today announced the addition of three executives to senior leadership positions in the agency’s Brand Communications & Marketing division. Erica Mapa has been appointed Vice President, Brand Strategy and Thought Leadership; Rich George will serve as Vice President, Digital Entertainment and Gaming; and Marissa Wallace joins the agency as Group Director, Multicultural Communications and Marketing. With over three decades of combined experience in entertainment, product, digital technology, and multicultural communications, the industry veterans join R&CPMK’s expanding Brand Communications and Marketing practice, which represents more than 30 global brands. “Over the past four years, we have significantly grown the service capabilities, practice groups, and client roster of R&CPMK’s Brand Communications & Marketing division, to further our industry leading position and ability to provide our clients best-in-class insight and deliverables on every level,” said Shirley Hughes, President of Brands, R&CPMK. “Erica, Rich and Marissa are proven leaders, who bring a compounding wealth of knowledge to our agency, and will no doubt further enhance the forward thinking and award-winning work we do for our clients.” As Vice President of Brand Strategy and Thought Leadership, Mapa will oversee the agency’s communications and strategy efforts for clients across entertainment and technology. Prior to joining R&CPMK, Mapa served as Vice President at M&C Saatchi Sport & Entertainment, where she managed integrated communications campaigns for consumer brands within the tech, music and beverage industries. Mapa has also held positions at Cornerstone Agency, Havas Formula, and Coyne PR. Mapa will report to Executive Vice President, Brand Strategy and Thought Leadership, Genesa Garbarino. In his position as Vice President, Digital Entertainment and Gaming, George will help lead efforts for R&CPMK’s comprehensive Entertainment, Technology and Gaming department, working with clients including Activision Blizzard and Call of Duty. George will also assist with new business efforts for the group. Prior to his role at R&CPMK, George held positions at Golin, as Vice President and Director of Product PR and Gaming. Additionally, he served as Executive Editor at IGN Entertainment. George will report to Cary Kwok, Executive Vice President, Digital Entertainment, Technology and Gaming. As Group Director of R&CPMK’s Multicultural Communications department, Wallace will help manage multicultural communications strategy and public relations campaigns for a cross section of R&CPMK’s brand and talent clients. In addition, she will execute new strategies, initiatives, partnerships, and programs designed to further client communications and marketing to general and multicultural audiences, including communities of color, LGBTQ+, women, differently abled, and youth communities. Wallace joins R&CPMK following a tenure at MWWPR, where she led multicultural communications efforts for Fortune 500 brands across a series of high-profile campaigns, integrated programs and strategies. Wallace is currently an executive board member of the Black Public Relations Society of Los Angeles, as well as a member of ColorComm. Wallace will report to Executive Vice President, Diversity and Inclusion Consumer Strategies, Stephen Macias. Led by Hughes, the agency’s Brand Communications & Marketing division features six distinct specialty groups, and includes clients Activision, Cisco, Hasbro, Heineken, Mastercard, McDonald’s, YouTube, Verizon, as well as many others. In addition, R&CPMK’s client portfolio includes 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world. The agency’s clients are represented by a team of 350+ of the world’s best marketing and communications experts across film, television, digital distribution, music, fashion, sports, gaming, technology, brand marketing and social media. PHOTOGRAPHY:Click herefor headshots of Mapa, George and Wallace. ABOUT R&CPMK:R&CPMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential musicians, actors, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe. We are a creative communications agency with insider access allowing us to influence trends and spark meaningful conversations. We leverage culture to create defining moments and experiences that stand the test of time. Our unique position, and the insight to know what to do with it, allows us to deliver the best of brand marketing with the best of entertainment strategies. With offices in Los Angeles, New York, Nashville, Miami, and London, R&CPMK is part of the Octagon Sports and Entertainment Network. –R&CPMK–

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R&CPMK Clients Nominated for 2020 IFJA Film Awards

The Indiana Film Journalists Association (IFJA) has announced nominees in all categories for its forthcoming 2020 awards — to be determined on Saturday, December 19. Winners will be announced on Monday, December 21. Established in 2009 by a dedicated group of six Indiana journalists, the Indiana Film Journalists Association (IFJA) was established to promote the art of film criticism in the Hoosier state, to support Indiana’s growing film industry and to promote quality film criticism in Indiana. Best Actor: Riz Ahmed, Sound of Metal Hugh Jackman, Bad Education   Best Film Ma Rainey’s Black Bottom (George C. Wolfe, Denzel Washington)

R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”

Senior Vice President of Strategy & Analytics Michael Fein, Group Director of Multicultural PR & Communications Marissa Wallace, SVP of Music & Entertainment Partnerships Michael Dunn, and Vice President of Consumer Brands Meg Grogan Discuss Consumer Trends Across Entertainment and Culture On Wednesday, December 9, a collection of R&CPMK senior executives from across the organization joined the Brand Innovators “Music, Audio, and Podcasts” conference to discuss current and future trends in entertainment, culture, and beyond. R&CPMK Senior Vice President of Strategy & Analytics Michael Fein moderated a lively discussion with three of his esteemed colleagues in a session aptly