October 7, 2020

R&CPMK CHAIRMAN CINDI BERGER NAMED TO PRWEEK HALL OF FAME

SEARCH

R&CPMK CHAIRMAN CINDI BERGER NAMED TO PRWEEK HALL OF FAME

October 7, 2020
PRWeek set up its Hall of Fame in 2013 to recognize those who have made outstanding contributions to the development of the communications industry and paved the way for the modern world of PR, now one of the most influential and exciting professions. Cindi Berger has been a driving force within the PR and communications industry for nearly three decades. As chairman, Berger oversees management of the firm’s client roster and is responsible for the vision and growth strategy of R&CPMK’s global network of agencies. Led by Berger, R&CPMK’s clients include more than 500 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, as well as over 30 Fortune 500 brands. A storytelling visionary and communications expert, Berger has influenced some of the most groundbreaking campaigns in the industry and helped launch and manage the careers of many of the biggest names in entertainment, sports and media.

Read More

FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind regarding the raging culture wars. Culture wars are bad for business, and companies know it. But more importantly, culture wars are bad for our communities and serve as an unnecessary burden in an already burdensome 2022. With politics, culture and commerce so intractably linked,
Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend