May 24, 2021

R&CPMK DEBUTS “CULTURE SOUP” SERIES OFFERING ESSENTIAL TRENDS AND INSIGHTS ACROSS ENTERTAINMENT

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R&CPMK DEBUTS “CULTURE SOUP” SERIES OFFERING ESSENTIAL TRENDS AND INSIGHTS ACROSS ENTERTAINMENT

May 24, 2021
New Platform by R&CPMK’s Multicultural Practice Highlights Key Cultural Trends in Media, Fashion, Music and More Looking for a smart and simple way to keep up with all the cultural news and trends scrolling through your timeline each day? R&CPMK is dishing out the answers you need on the regular. Introducing R&CPMK’s “Culture Soup,” a monthly serving of unique trends and insights from across the worlds of media, fashion, entertainment, music, and more, all from a diverse perspective. Curated by R&CPMK Executive Vice President and Multicultural Practice Lead, Stephen Macias, along with Multicultural Group Director Marissa Wallace, “Culture Soup” offers brand leaders a comprehensive combination of data, analysis, and a dash of fun to keep you and your team in the know. This month’s edition of “Culture Soup” includes: The rise in popularity of Black fashion Hollywood’s need for more Latinx talent How brands continue to break down racial and gender barriers The megastar that is Bad Bunny And much more For more insights and analysis on all things entertainment, culture, and more, follow R&CPMK on Facebook, Instagram, LinkedIn, and Twitter.

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Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a