April 13, 2021

R&CPMK DEBUTS NEW SERIES “STAT SNACKS WITH MIKE FEIN,” PROVIDING KEY DATA AND INSIGHTS ACROSS ENTERTAINMENT, CULTURE, AND MORE

SEARCH

R&CPMK DEBUTS NEW SERIES “STAT SNACKS WITH MIKE FEIN,” PROVIDING KEY DATA AND INSIGHTS ACROSS ENTERTAINMENT, CULTURE, AND MORE

April 13, 2021
Monthly Report Cultivated and Curated by R&CPMK Executive Vice President of Strategic Insights & Analysis Mike Fein Looking for the snackable insights and data you need to grow your business? R&CPMK has the perfect bite-size solution to help you better understand your audience, and design targeted campaigns that help you reach consumers.  Introducing R&CPMK’s “Stat Snacks with Mike Fein”, a monthly collection of trends, data, and unique insights from across entertainment, culture, and more. Cultivated and curated by R&CPMK Executive Vice President, Strategic Insights & Analysis, Mike Fein, the new series aims to supply brand leaders with all the ingredients they need to cook up an appetizing marketing strategy. In the debut edition, Fein highlights a few key trends from across industries, including: A notable increase in scripted TV shows produced over the past decade, but a stark decline in episodes per season. The growing demand for specific content that consumers are looking to stream. The incredible growth of streaming platform subscriptions globally, as well as the increasing success of streaming platform content. The true impact and power of advertising on podcasts. How users continue to “Like” Facebook Shops. And so much more. Click below to download the full “Stat Snacks” insights deck for April. APRIL 2021 DOWNLOAD For more insights and analysis on all things entertainment, culture, and more, follow Mike Fein on Facebook, Instagram, LinkedIn, and Twitter. ABOUT R&CPMK: R&CPMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential musicians, actors, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe. We are a creative communications agency with insider access allowing us to influence trends and spark meaningful conversations. We leverage culture to create defining moments and experiences that stand the test of time. Our unique position, and the insight to know what to do with it, allows us to deliver the best of brand marketing with the best of entertainment strategies. Follow R&CPMK on Facebook, Instagram, LinkedIn, and Twitter for more updates and information.

Read More

Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

Read More