BACK TO NEWS & INSIGHTS
December 14, 2020

R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”

Senior Vice President of Strategy & Analytics Michael Fein, Group Director of Multicultural PR & Communications Marissa Wallace, SVP of Music & Entertainment Partnerships Michael Dunn, and Vice President of Consumer Brands Meg Grogan Discuss Consumer Trends Across Entertainment and Culture

On Wednesday, December 9, a collection of R&CPMK senior executives from across the organization joined the Brand Innovators “Music, Audio, and Podcasts” conference to discuss current and future trends in entertainment, culture, and beyond.

R&CPMK Senior Vice President of Strategy & Analytics Michael Fein moderated a lively discussion with three of his esteemed colleagues in a session aptly titled “The Way We Listen & Watch.” Marissa Wallace, Group Director of Multicultural PR & Communications, Michael Dunn, Senior Vice President of Music & Entertainment Partnerships, and Meg Grogan, Vice President of Consumer Brands, participated in the panel and provided keen insights and analysis on the current state of the entertainment industry, shifting consumption habits of consumers, the importance of connecting with multicultural consumers, and what trends to look for in the year ahead.

The 60-minute session highlighted R&CPMK’s overarching expertise across the media, technology and entertainment industry, and showcased how R&CPMK has effectively adapted its business practices over the past year to help guide clients, and prepare both them and the industry for the road ahead.

Following are highlights from the session:

Fein on the growing trend of geographic empowerment, and how it is changing content consumption habits: “One major trend that we’ve seen this year is the growth of a new target audience of people who are geographically empowered. Not everyone in society has this luxury, but many have been able to shift their schedules to work from home or work remotely. That geographic empowerment has had a strong impact in many different ways – one of which is via content consumption patterns. Not only are the times of the day shifting when people are consuming content – now it’s more fluid throughout the day – but the specific type of content we are consuming is changing as well.”

Wallace on the importance of appealing to a multicultural consumer base as brands try to create viral and memorable moments: “One major trend that we’ve seen this year is the growth of a new target audience of people who are geographically empowered. Not everyone in society has this luxury, but many have been able to shift their schedules to work from home or work remotely. That geographic empowerment has had a strong impact in many different ways – one of which is via content consumption patterns. Not only are the times of the day shifting when people are consuming content – now it’s more fluid throughout the day – but the specific type of content we are consuming is changing as well.”

Meg Grogan on the new role of brands in creating innovative content:

“One of the best things to come out of 2020 is that we have a higher standard for what will drive engagement with consumers. Whether that is innovative content, interesting mediums, or being more mindful of the important social justice issues that our content – or the people we are creating content with – are touching. Brands now have a bigger role to play in partnerships, and in producing content that is more innovative and appealing to the consumer.”

Michael Dunn on the impact of social media and digital experiences on the music industry:

“People are getting their music from different places now, especially younger consumers, and social media is driving that. We’re seeing it with danceable songs. The world has changed there. Social media has allowed the artist to connect with the audience in a much different way. Obviously everyone knows about the huge success of Travis Scott’s virtual concert, and I think we’re going to see a lot more of that going forward.

It’s not just about releasing an album and touring anymore, and artists are smart enough to understand that. They’re looking for ways to stay relevant, whether that’s reaching people through a Happy Meal or a song on TikTok that people get excited about and want to dance to. “

To watch the full panel discussion, click here.

— R&CPMK —

❮

View other posts

❯
LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn,
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

©

2020 Rogers & Cowan PMK All Rights Reserved. | CCPA Privacy Notice
ABOUT US
NEWS & INSIGHTS
OUR WORK
REPRESENTATION
CAREERS
CONTACT
ABOUT US
WORK
CAREERS
NEWS
REPRESENTATION
CONTACT

© 

2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

SEARCH

R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”

December 14, 2020
Senior Vice President of Strategy & Analytics Michael Fein, Group Director of Multicultural PR & Communications Marissa Wallace, SVP of Music & Entertainment Partnerships Michael Dunn, and Vice President of Consumer Brands Meg Grogan Discuss Consumer Trends Across Entertainment and Culture On Wednesday, December 9, a collection of R&CPMK senior executives from across the organization joined the Brand Innovators “Music, Audio, and Podcasts” conference to discuss current and future trends in entertainment, culture, and beyond. R&CPMK Senior Vice President of Strategy & Analytics Michael Fein moderated a lively discussion with three of his esteemed colleagues in a session aptly titled “The Way We Listen & Watch.” Marissa Wallace, Group Director of Multicultural PR & Communications, Michael Dunn, Senior Vice President of Music & Entertainment Partnerships, and Meg Grogan, Vice President of Consumer Brands, participated in the panel and provided keen insights and analysis on the current state of the entertainment industry, shifting consumption habits of consumers, the importance of connecting with multicultural consumers, and what trends to look for in the year ahead. The 60-minute session highlighted R&CPMK’s overarching expertise across the media, technology and entertainment industry, and showcased how R&CPMK has effectively adapted its business practices over the past year to help guide clients, and prepare both them and the industry for the road ahead. Following are highlights from the session: Fein on the growing trend of geographic empowerment, and how it is changing content consumption habits: “One major trend that we’ve seen this year is the growth of a new target audience of people who are geographically empowered. Not everyone in society has this luxury, but many have been able to shift their schedules to work from home or work remotely. That geographic empowerment has had a strong impact in many different ways – one of which is via content consumption patterns. Not only are the times of the day shifting when people are consuming content – now it’s more fluid throughout the day – but the specific type of content we are consuming is changing as well.” Wallace on the importance of appealing to a multicultural consumer base as brands try to create viral and memorable moments: “One major trend that we’ve seen this year is the growth of a new target audience of people who are geographically empowered. Not everyone in society has this luxury, but many have been able to shift their schedules to work from home or work remotely. That geographic empowerment has had a strong impact in many different ways – one of which is via content consumption patterns. Not only are the times of the day shifting when people are consuming content – now it’s more fluid throughout the day – but the specific type of content we are consuming is changing as well.” Meg Grogan on the new role of brands in creating innovative content: “One of the best things to come out of 2020 is that we have a higher standard for what will drive engagement with consumers. Whether that is innovative content, interesting mediums, or being more mindful of the important social justice issues that our content – or the people we are creating content with – are touching. Brands now have a bigger role to play in partnerships, and in producing content that is more innovative and appealing to the consumer.” Michael Dunn on the impact of social media and digital experiences on the music industry: “People are getting their music from different places now, especially younger consumers, and social media is driving that. We’re seeing it with danceable songs. The world has changed there. Social media has allowed the artist to connect with the audience in a much different way. Obviously everyone knows about the huge success of Travis Scott’s virtual concert, and I think we’re going to see a lot more of that going forward. It’s not just about releasing an album and touring anymore, and artists are smart enough to understand that. They’re looking for ways to stay relevant, whether that’s reaching people through a Happy Meal or a song on TikTok that people get excited about and want to dance to. “ To watch the full panel discussion, click here. — R&CPMK —

Read More

R&CPMK Clients Nominated for 2020 IFJA Film Awards

The Indiana Film Journalists Association (IFJA) has announced nominees in all categories for its forthcoming 2020 awards — to be determined on Saturday, December 19. Winners will be announced on Monday, December 21. Established in 2009 by a dedicated group of six Indiana journalists, the Indiana Film Journalists Association (IFJA) was established to promote the art of film criticism in the Hoosier state, to support Indiana’s growing film industry and to promote quality film criticism in Indiana. Best Actor: Riz Ahmed, Sound of Metal Hugh Jackman, Bad Education   Best Film Ma Rainey’s Black Bottom (George C. Wolfe, Denzel Washington)

R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”

Senior Vice President of Strategy & Analytics Michael Fein, Group Director of Multicultural PR & Communications Marissa Wallace, SVP of Music & Entertainment Partnerships Michael Dunn, and Vice President of Consumer Brands Meg Grogan Discuss Consumer Trends Across Entertainment and Culture On Wednesday, December 9, a collection of R&CPMK senior executives from across the organization joined the Brand Innovators “Music, Audio, and Podcasts” conference to discuss current and future trends in entertainment, culture, and beyond. R&CPMK Senior Vice President of Strategy & Analytics Michael Fein moderated a lively discussion with three of his esteemed colleagues in a session aptly