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February 18, 2021

R&CPMK HELPS CLIENT MASTERCARD LAUNCH NEW INITIATIVE TO SUPPORT BLACK WOMEN-OWNED BUSINESSES

Mastercard’s Pledge of $500 Million to Help Close the Racial Wealth and Opportunity Gap for Black Communities and Businesses Across America

R&CPMK Secures Grammy Award-Winner Jennifer Hudson as Face of New Mastercard Ad Campaign

Mastercard continues to display its commitment to supporting diverse businesses across America, and R&CPMK is proud to work alongside its longtime client to help make that vision a reality.

As part of Mastercard’s pledge of $500 Million to Black-owned businesses over the next five years, the company this week announced a new partnership with two-time Grammy Award-winner Jennifer Hudson to help amplify and support Black women-owned businesses. The partnership is highlighted by a national TV campaign featuring Hudson, and it is set to include Hudson’s new cover of the classic song “Ain’t No Mountain High Enough,” which is produced by fellow Grammy Award-winner will.i.am. The initiative will also include a grant program in partnership with Fearless Fund, a VC fund built by women of color for women of color.

The ad campaign debuted on Tuesday, February 17 on NBC’s TODAY Show, and will air across national TV networks through the GRAMMY Awards broadcast on Sunday, March 14.

To learn more about Mastercard’s campaign and commitment to closing the racial wealth and opportunity gap, click here.

— R&CPMK —

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2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

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R&CPMK HELPS CLIENT MASTERCARD LAUNCH NEW INITIATIVE TO SUPPORT BLACK WOMEN-OWNED BUSINESSES

February 18, 2021
Mastercard’s Pledge of $500 Million to Help Close the Racial Wealth and Opportunity Gap for Black Communities and Businesses Across America R&CPMK Secures Grammy Award-Winner Jennifer Hudson as Face of New Mastercard Ad Campaign Mastercard continues to display its commitment to supporting diverse businesses across America, and R&CPMK is proud to work alongside its longtime client to help make that vision a reality. As part of Mastercard’s pledge of $500 Million to Black-owned businesses over the next five years, the company this week announced a new partnership with two-time Grammy Award-winner Jennifer Hudson to help amplify and support Black women-owned businesses. The partnership is highlighted by a national TV campaign featuring Hudson, and it is set to include Hudson’s new cover of the classic song “Ain’t No Mountain High Enough,” which is produced by fellow Grammy Award-winner will.i.am. The initiative will also include a grant program in partnership with Fearless Fund, a VC fund built by women of color for women of color. The ad campaign debuted on Tuesday, February 17 on NBC’s TODAY Show, and will air across national TV networks through the GRAMMY Awards broadcast on Sunday, March 14. To learn more about Mastercard’s campaign and commitment to closing the racial wealth and opportunity gap, click here. — R&CPMK —

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