February 18, 2021

R&CPMK HELPS CLIENT MASTERCARD LAUNCH NEW INITIATIVE TO SUPPORT BLACK WOMEN-OWNED BUSINESSES

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R&CPMK HELPS CLIENT MASTERCARD LAUNCH NEW INITIATIVE TO SUPPORT BLACK WOMEN-OWNED BUSINESSES

February 18, 2021
Mastercard’s Pledge of $500 Million to Help Close the Racial Wealth and Opportunity Gap for Black Communities and Businesses Across America R&CPMK Secures Grammy Award-Winner Jennifer Hudson as Face of New Mastercard Ad Campaign Mastercard continues to display its commitment to supporting diverse businesses across America, and R&CPMK is proud to work alongside its longtime client to help make that vision a reality. As part of Mastercard’s pledge of $500 Million to Black-owned businesses over the next five years, the company this week announced a new partnership with two-time Grammy Award-winner Jennifer Hudson to help amplify and support Black women-owned businesses. The partnership is highlighted by a national TV campaign featuring Hudson, and it is set to include Hudson’s new cover of the classic song “Ain’t No Mountain High Enough,” which is produced by fellow Grammy Award-winner will.i.am. The initiative will also include a grant program in partnership with Fearless Fund, a VC fund built by women of color for women of color. The ad campaign debuted on Tuesday, February 17 on NBC’s TODAY Show, and will air across national TV networks through the GRAMMY Awards broadcast on Sunday, March 14. To learn more about Mastercard’s campaign and commitment to closing the racial wealth and opportunity gap, click here. — R&CPMK —

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