March 8, 2022

R&CPMK PRESENTS STAT SNACKS FEBRUARY 2022

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R&CPMK PRESENTS STAT SNACKS FEBRUARY 2022

March 8, 2022
https://youtu.be/2JCoqeCmjawAnother edition of R&CPMK #StatSnacks coming your way This month, the R&CPMK Strategic Insights & Analytics team highlights and covers the following trends: The NBA Takes the Top Spot on Google TikTok Dethrones Google as the #1 Most Popular Website in 2021 Original Scripted Series Seeing a Steady Increase Spending Will Be Impacted by Inflation Over the Next Few Months Making Sense of the Metaverse And so much more ABOUT STAT SNACKS: Looking for the snackable insights and data you need to grow your business? R&CPMK has the perfect bite-size solution to help you better understand your audience, and design targeted campaigns that help you reach consumers.  R&CPMK’s Stat Snacks  is a monthly collection of trends, data, and unique insights from across entertainment, culture, and more. Cultivated and curated by R&CPMK’s Strategic Insights & Analytics team, the new series aims to supply brand leaders with all the ingredients they need to cook up an appetizing marketing strategy.

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Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a