July 1, 2021

R&CPMK PRESENTS STAT SNACKS JULY 2021

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R&CPMK PRESENTS STAT SNACKS JULY 2021

July 1, 2021
https://vimeo.com/582247017Another edition of R&CPMK #StatSnacks coming your way This month, R&CPMK EVP Mike Fein highlights and covers trends in: Entertainment Power Stats Creating Campaigns for Travelers The emergence of contactless payment The power of AR for shoppers The success of Disney’s acquisition of Marvel And so much more Click below to download the full “Stat Snacks” insights deck for July. JULY 2021 DOWNLOAD ABOUT STAT SNACKS: Looking for the snackable insights and data you need to grow your business? R&CPMK has the perfect bite-size solution to help you better understand your audience, and design targeted campaigns that help you reach consumers.  R&CPMK’s “Stat Snacks with Mike Fein” is a monthly collection of trends, data, and unique insights from across entertainment, culture, and more. Cultivated and curated by R&CPMK Executive Vice President, Strategic Insights & Analysis, Mike Fein, the new series aims to supply brand leaders with all the ingredients they need to cook up an appetizing marketing strategy. For more insights and analysis on all things entertainment, culture, and more, follow Mike Fein on Facebook, Instagram, LinkedIn, and Twitter.

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Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a