September 18, 2021




September 18, 2021 edition of R&CPMK #StatSnacks coming your way This month, R&CPMK EVP Mike Fein highlights and covers trends in: Viewership trends of Gen Z The rise of gaming-related content The growing importance of gaming-related content  The return of Snapchat And so much more Click below to download the full “Stat Snacks” insights deck for September. SEPTEMBER 2021 DOWNLOAD ABOUT STAT SNACKS: Looking for the snackable insights and data you need to grow your business? R&CPMK has the perfect bite-size solution to help you better understand your audience, and design targeted campaigns that help you reach consumers.  R&CPMK’s “Stat Snacks with Mike Fein” is a monthly collection of trends, data, and unique insights from across entertainment, culture, and more. Cultivated and curated by R&CPMK Executive Vice President, Strategic Insights & Analysis, Mike Fein, the new series aims to supply brand leaders with all the ingredients they need to cook up an appetizing marketing strategy. For more insights and analysis on all things entertainment, culture, and more, follow Mike Fein on Facebook, Instagram, LinkedIn, and Twitter.

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FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind regarding the raging culture wars. Culture wars are bad for business, and companies know it. But more importantly, culture wars are bad for our communities and serve as an unnecessary burden in an already burdensome 2022. With politics, culture and commerce so intractably linked,
Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend