February 11, 2022

R&CPMK’s Co-President of Entertainment, Lindsay Galin Helps Launch New USC Annenberg Inclusion Initiative

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R&CPMK’s Co-President of Entertainment, Lindsay Galin Helps Launch New USC Annenberg Inclusion Initiative

February 11, 2022
R&CPMK’s Co-President of Entertainment, Lindsay Galin, is helping drive an important new inclusion initiative for client Stacy L. Smith, Founder of the Annenberg Inclusion Initiative along with senior leaders across Hollywood. The USC Annenberg Inclusion Initiative is launching a $25K accelerator program for female film students of color. Galin joins executives from Marvel, Universal Music Publishing Group, Amazon Studios, and Bad-Robot productions in the project. Read the full article here.

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Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a