RESULTS

$1M+
AMOUNT RAISED

93K
UNIQUE WEBSITE

24
HOURS TICKET SOLD

Northwell Health

“Side By Side” A Celebration of Service

RESULTS

$1M+
AMOUNT RAISED

93K
UNIQUE WEBSITE

24
HOURS TICKET SOLD

SEARCH

“Side By Side” A Celebration of Service

August 20, 2020
R&CPMK created an authentic and accessible platform fueled through music to celebrate Northwell’s commitment to veterans titled ‘Side by Side’, a daylong celebration in the heart of New York City bringing together music talent and incredible programming. HARNESSING THE POWER OF MUSIC FOR GOOD For more than a decade, Northwell Health, a non-profit organization and New York’s largest private employer and health care provider, has been a valuable resource to veterans and their families providing elite health care services, employment opportunities and innovative solutions. Our team developed the name, logo, and brand identity, website, paid and earned media strategy, custom video content, and ticketing strategy for Side by Side. We leveraged Northwell’s relationship with the United States Navy and established it as the main event of the annual New York Fleet Week. For both the daytime and evening event, we secured NY’s most iconic venues, Rockefeller Center Plaza & Radio City Music Hall, as the backdrop. Featured performances from world-renowned musicians, military performances and exhibits, partner activations, high-end hospitality, and exclusive experiences included Imagine Dragons, Boyz II Men, Gavin Degraw, The Rockettes, and more.  

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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