RESULTS

$1M+
AMOUNT RAISED

93K
UNIQUE WEBSITE

24
HOURS TICKET SOLD

BACK TO OUR WORK

Northwell Health

“Side By Side” A Celebration of Service

R&CPMK created an authentic and accessible platform fueled through music to celebrate Northwell’s commitment to veterans titled ‘Side by Side’, a daylong celebration in the heart of New York City bringing together music talent and incredible programming.

HARNESSING THE POWER OF MUSIC FOR GOOD

For more than a decade, Northwell Health, a non-profit organization and New York’s largest private employer and health care provider, has been a valuable resource to veterans and their families providing elite health care services, employment opportunities and innovative solutions.

Our team developed the name, logo, and brand identity, website, paid and earned media strategy, custom video content, and ticketing strategy for Side by Side. We leveraged Northwell’s relationship with the United States Navy and established it as the main event of the annual New York Fleet Week. For both the daytime and evening event, we secured NY’s most iconic venues, Rockefeller Center Plaza & Radio City Music Hall, as the backdrop. Featured performances from world-renowned musicians, military performances and exhibits, partner activations, high-end hospitality, and exclusive experiences included Imagine Dragons, Boyz II Men, Gavin Degraw, The Rockettes, and more.  

RESULTS

$1M+
AMOUNT RAISED

93K
UNIQUE WEBSITE

24
HOURS TICKET SOLD

BACK TO OUR WORK
❮

View similar case studies

❯
LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn,
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

©

2020 Rogers & Cowan PMK All Rights Reserved. | CCPA Privacy Notice
ABOUT US
NEWS & INSIGHTS
OUR WORK
REPRESENTATION
CAREERS
CONTACT
ABOUT US
WORK
CAREERS
NEWS
REPRESENTATION
CONTACT

© 

2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

SEARCH

“Side By Side” A Celebration of Service

August 20, 2020
R&CPMK created an authentic and accessible platform fueled through music to celebrate Northwell’s commitment to veterans titled ‘Side by Side’, a daylong celebration in the heart of New York City bringing together music talent and incredible programming. HARNESSING THE POWER OF MUSIC FOR GOOD For more than a decade, Northwell Health, a non-profit organization and New York’s largest private employer and health care provider, has been a valuable resource to veterans and their families providing elite health care services, employment opportunities and innovative solutions. Our team developed the name, logo, and brand identity, website, paid and earned media strategy, custom video content, and ticketing strategy for Side by Side. We leveraged Northwell’s relationship with the United States Navy and established it as the main event of the annual New York Fleet Week. For both the daytime and evening event, we secured NY’s most iconic venues, Rockefeller Center Plaza & Radio City Music Hall, as the backdrop. Featured performances from world-renowned musicians, military performances and exhibits, partner activations, high-end hospitality, and exclusive experiences included Imagine Dragons, Boyz II Men, Gavin Degraw, The Rockettes, and more.  

Read More

R&CPMK DEBUTS NEW SERIES “STAT SNACKS WITH MIKE FEIN,” PROVIDING KEY DATA AND INSIGHTS ACROSS ENTERTAINMENT, CULTURE, AND MORE

Monthly Report Cultivated and Curated by R&CPMK Executive Vice President of Strategic Insights & Analysis Mike Fein Looking for the snackable insights and data you need to grow your business? R&CPMK has the perfect bite-size solution to help you better understand your audience, and design targeted campaigns that help you reach consumers.  Introducing R&CPMK’s “Stat Snacks with Mike Fein”, a monthly collection of trends, data, and unique insights from across entertainment, culture, and more. Cultivated and curated by R&CPMK Executive Vice President, Strategic Insights & Analysis, Mike Fein, the new series aims to supply brand leaders with all the ingredients they

R&CPMK CELEBRATES INTERNATIONAL WOMEN’S DAY 2021

R&CPMK and the Octagon Sports & Entertainment Network are proud to celebrate International Women’s Day and highlight our bold and inspiring clients who #ChooseToChallenge and continue to lead the way for others across our world. In honor of International Women’s Day and Women’s History Month, we have asked some of the powerful women across our client network to answer some questions and provide some strong words and stories on how and why they Choose To Challenge. Check out the video below to see some of the responses from clients across our agency network. And follow our social accounts and