Ready for your monthly serving of Culture Soup? This month’s edition of “Culture Soup” from R&CPMK’s Multicultural Team includes: How Xbox and Twitch are helping deaf Americans participate in streams Netflix’s new DEI initiative with Shonda Rhimes Jennifer Hudson’s EGOT And much more! ABOUT CULTURE SOUP: R&CPMK’s Culture Soup is a monthly serving of unique trends and insights from across the worlds of media, fashion, entertainment, music, and more, all from a diverse perspective. Curated by R&CPMK Executive Vice President and Multicultural Practice Lead, STEPHEN MACIAS, along with Multicultural Group Director MARISSA WALLACE, “Culture Soup” offers brand leaders a comprehensive combination of data, analysis, and a dash of fun to keep you and your team in the know. For more insights and analysis on all things entertainment, culture, and more, follow R&CPMK on Facebook, Instagram, LinkedIn, and Twitter.
Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.