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  • December 16, 2020

R&CPMK Clients Nominated for 2020 IFJA Film Awards

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R&CPMK Clients Nominated for 2020 IFJA Film Awards

December 16, 2020

The Indiana Film Journalists Association (IFJA) has announced nominees in all categories for its forthcoming 2020 awards — to be determined on Saturday, December 19. Winners will be announced on Monday, December 21. Established in 2009 by a dedicated group of six Indiana journalists, the Indiana Film Journalists Association (IFJA) was established to promote the art of film criticism in the Hoosier state, to support Indiana’s growing film industry and to promote quality film criticism in Indiana.

Best Actor:

Riz Ahmed, Sound of Metal

Hugh Jackman, Bad Education

 

Best Film

Ma Rainey’s Black Bottom (George C. Wolfe, Denzel Washington)

Small Axe: Mangrove (Letitia Wright)

 

Best Director

George C. Wolfe (Ma Rainey’s Black Bottom)

 

Best Supporting Actor

Leslie Odom Jr., One Night in Miami

 

Best Vocal Performance

Jamie Foxx, Soul

 

Best Ensemble Acting

The Trial of the Chicago 7 (Yahya Abdul-Mateen II)

  • R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”

  • December 14, 2020

R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”

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R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”

December 14, 2020

Senior Vice President of Strategy & Analytics Michael Fein, Group Director of Multicultural PR & Communications Marissa Wallace, SVP of Music & Entertainment Partnerships Michael Dunn, and Vice President of Consumer Brands Meg Grogan Discuss Consumer Trends Across Entertainment and Culture

On Wednesday, December 9, a collection of R&CPMK senior executives from across the organization joined the Brand Innovators “Music, Audio, and Podcasts” conference to discuss current and future trends in entertainment, culture, and beyond.

R&CPMK Senior Vice President of Strategy & Analytics Michael Fein moderated a lively discussion with three of his esteemed colleagues in a session aptly titled “The Way We Listen & Watch.” Marissa Wallace, Group Director of Multicultural PR & Communications, Michael Dunn, Senior Vice President of Music & Entertainment Partnerships, and Meg Grogan, Vice President of Consumer Brands, participated in the panel and provided keen insights and analysis on the current state of the entertainment industry, shifting consumption habits of consumers, the importance of connecting with multicultural consumers, and what trends to look for in the year ahead.

The 60-minute session highlighted R&CPMK’s overarching expertise across the media, technology and entertainment industry, and showcased how R&CPMK has effectively adapted its business practices over the past year to help guide clients, and prepare both them and the industry for the road ahead.

Following are highlights from the session:

Fein on the growing trend of geographic empowerment, and how it is changing content consumption habits: “One major trend that we’ve seen this year is the growth of a new target audience of people who are geographically empowered. Not everyone in society has this luxury, but many have been able to shift their schedules to work from home or work remotely. That geographic empowerment has had a strong impact in many different ways – one of which is via content consumption patterns. Not only are the times of the day shifting when people are consuming content - now it’s more fluid throughout the day - but the specific type of content we are consuming is changing as well.”

Wallace on the importance of appealing to a multicultural consumer base as brands try to create viral and memorable moments: “One major trend that we’ve seen this year is the growth of a new target audience of people who are geographically empowered. Not everyone in society has this luxury, but many have been able to shift their schedules to work from home or work remotely. That geographic empowerment has had a strong impact in many different ways – one of which is via content consumption patterns. Not only are the times of the day shifting when people are consuming content - now it’s more fluid throughout the day - but the specific type of content we are consuming is changing as well.”

Meg Grogan on the new role of brands in creating innovative content:

“One of the best things to come out of 2020 is that we have a higher standard for what will drive engagement with consumers. Whether that is innovative content, interesting mediums, or being more mindful of the important social justice issues that our content - or the people we are creating content with - are touching. Brands now have a bigger role to play in partnerships, and in producing content that is more innovative and appealing to the consumer.”

Michael Dunn on the impact of social media and digital experiences on the music industry:

“People are getting their music from different places now, especially younger consumers, and social media is driving that. We’re seeing it with danceable songs. The world has changed there. Social media has allowed the artist to connect with the audience in a much different way. Obviously everyone knows about the huge success of Travis Scott’s virtual concert, and I think we’re going to see a lot more of that going forward.

It’s not just about releasing an album and touring anymore, and artists are smart enough to understand that. They’re looking for ways to stay relevant, whether that’s reaching people through a Happy Meal or a song on TikTok that people get excited about and want to dance to. “

To watch the full panel discussion, click here.

-- R&CPMK --

  • R&CPMK Clients Nominated for 2020 IFJA Film Awards

  • Podcast: Where #BlackLivesMatter Goes From Here Named PRovoke’s Top 10 Podcast 2020

  • December 10, 2020

Podcast: Where #BlackLivesMatter Goes From Here Named PRovoke’s Top 10 Podcast 2020

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Podcast: Where #BlackLivesMatter Goes From Here Named PRovoke’s Top 10 Podcast 2020

December 10, 2020

Episode 218 of 'The PRovoke Podcast' featured R&CPMK's Head of Multicultural, Stephen Macias, along with IPG's Chief Inclusion & Diversity Officer, Margenett Moore-Roberts and Senior Reporter at PRovoke, Diana Marszalek, and was the media outlet's second most-listened-to podcast of the year. The segment discussed systematic racism and explored ways the PR/communications industry can mobilize the energy surrounding the Black Lives Matter movement to push towards racial equality.

LISTEN HERE:

To view full article, click here.

  • R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”

  • R&CPMK CHAIRMAN CINDI BERGER INDUCTED AS MEMBER OF PRWEEK’S 2020 HALL OF FAME CLASS

  • December 3, 2020

R&CPMK CHAIRMAN CINDI BERGER INDUCTED AS MEMBER OF PRWEEK’S 2020 HALL OF FAME CLASS

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R&CPMK CHAIRMAN CINDI BERGER INDUCTED AS MEMBER OF PRWEEK’S 2020 HALL OF FAME CLASS

December 3, 2020

Berger Celebrated by The Communications Industry, Colleagues, and Clients for Her Countless Contributions and Iconic Career

Earlier Today, R&CPMK Chairman Cindi Berger was inducted as a member of PRWeek’s 2020 Hall of Fame class, recognizing her countless contributions to the industry and society throughout her storied career.

The PRWeek Hall of Fame annually recognizes those who have made outstanding contributions to the development of the communications industry and paved the way for the modern world of PR. In the eight years since the Hall of Fame was founded, fewer than 50 individuals have been honored.

As part of the ceremony, Berger delivered a powerful acceptance speech highlighting her career and the importance of communication in breaking down barriers and cultivating lasting cultural change throughout society.

 

In addition, a collection of Berger’s R&CPMK colleagues and clients, including The Chicks, Billy Crystal, Billie Jean King, Norah O’Donnell, Rosie O’Donnell, Sharon Stone, and Jeff Zucker, all shared congratulatory messages and admiration for Berger on this momentous occasion.

 

FOLLOWING IS THE FULL TRANSCRIPT OF BERGER’S ACCEPTANCE SPEECH:

“I’m truly honored to accept this award and to be recognized among this wonderful class and esteemed collection of previous Hall of Fame honorees. Thank you so much.

I’d like to thank Steve Barrett and the staff at PRWeek. I also want to recognize my entire team at R&CPMK, as well as Octagon and IPG. I’ve been fortunate in my career to surround myself with a strong and smart team, including Alan Nierob, Mark Owens, Marian Koltai-Levine, Shirley Hughes, Bill Rosenthal. I’m appreciative for your leadership, guidance and friendship. It’s been quite a journey for all of us.

Thank you to my precious family. Mitchell, you’ve been my greatest supporter and partner. I could not have accomplished what I have without your love and encouragement. And thank you to my children, Sydney and Spencer, my greatest accomplishments of all. You’ve both grown up witnessing me juggle life at home, work, and everything in between. Your love and support is immeasurable.

I recently had the great honor of delivering the 125th commencement address for my alma mater, Ithaca College. In preparing that speech and now this one, I have had the opportunity to reflect on the path that got me to where I am today.

I have been privileged to meet so many extraordinary people throughout my career, and I’ve never taken that for granted. I remember as the receptionist for PMK, striking up a conversation with tennis legend Billie Jean King. What began as small talk 30 years ago is now a trusted client relationship and a meaningful friendship. Billie Jean wrote a book called Pressure is a Privilege. The title and the book resonated with me.

The passing of a baton is also a privilege. The late, great Lois Smith, who had also represented Billie Jean King, met a young and up and coming actor in a 1962 off-Broadway play. She slipped him her business card backstage and told him one day he would need a publicist and that he should call her. He eventually did call her. That up and coming young actor was Robert Redford. Lois represented him for over 40 years and passed the baton to me…this didn’t happen without me first being tested. Out of the many clients the company represented, Robert Redford had never been into the office. I vividly remember our first meeting. He told me that he was in New York and wanted to meet me, and he would be in my office in one hour. My reaction was what you would have expected, ‘Oh my God, I’m going to be meeting with The Sundance Kid.’ He sauntered down the long hallway wearing a baseball cap, his signature aviator sunglasses, and was escorted into my office. He took his cap and glasses off, flashed his famous movie star smile and sat on my couch. We talked. I passed the test, and we’ve been together ever since. Cue Billie Jean King: Pressure is a Privilege.

I have had the honor of working with Barbara Walters. As you know, Barbara was the first female co-anchor for The Today Show and later became the first woman to be named a co-anchor for a network evening news program. She paved the way for every female broadcast journalist that has followed her. The years that I have spent with Barbara gave me tremendous insight into the political arena and gender equality. My world’s collided when Barbara Walters asked my other client, Rosie O’Donnell, to return to daytime TV as a co-host and moderator of The View. It was quite a roller coaster as this piece of history also involved the 45th President of the United States, and all I will say is, Pressure is a Privilege!

I’m often asked by younger staff and those I mentor what got me to where I am today. My answer is always: passion, purpose, hard work, strong organizational skills, and understanding the importance of relationships. Real, meaningful, and honest relationships.

The public relations and marketing landscape have changed a lot since my career began. One thing that has not changed is what I have always told both my clients and staff, “Do not lie, because the truth will always come out. So, if you mess up, fess up.”

Communication takes place in real time. Social media is the catalyst that propels stories to grow bigger and faster than ever before. The days of putting a newspaper article at the bottom of a birdcage are long gone. You must think carefully and strategically, and know that once something is out, it’s out forever. The quality of communication and truthful storytelling is more important now than ever before. We are living in a transformative time and must look at our work with our eyes toward the future. We need diversity, parity and must open the doors for opportunity. I encourage all of you to break down walls, shatter glass ceilings, shine a light on worthy causes, social activism, and injustice. We are the gatekeepers of culture and we need to open those gates. The biggest impact we can make is to provide opportunity and be the change agents making room for the next generation.

And remember, Pressure is a Privilege. Thank you all so much!”

— R&CPMK —

  • Podcast: Where #BlackLivesMatter Goes From Here Named PRovoke’s Top 10 Podcast 2020

  • ‘Super’ R&CPMK Clients Score Nominations for the Inaugural ‘Critics Choice Super Awards’

  • November 20, 2020

‘Super’ R&CPMK Clients Score Nominations for the Inaugural ‘Critics Choice Super Awards’

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‘Super’ R&CPMK Clients Score Nominations for the Inaugural ‘Critics Choice Super Awards’

November 20, 2020

The Critics Choice Association (CCA) announced today the nominees for the inaugural Critics Choice Super Awards, a special event honoring the most popular, fan-obsessed genres across both television and movies, including Superhero, Science Fiction/Fantasy, Horror, Action and Animation. A full list of nominated R&CPMK clients can be found below. The winners will be revealed in a special television presentation, which will be produced remotely following COVID safety protocols. The ceremony will air on The CW Network on Sunday, January 10, 2021 (8:00-10:00pm ET/PT) and will stream the next day for free on The CW App and cwtv.com.

 

BEST ACTION MOVIE 

Bad Boys For Life (Sony) – Jerry Bruckheimer

Extraction (Netflix) – AGBO

 

BEST ACTOR IN AN ACTION MOVIE 

John David Washington – Tenet (Warner Bros) 

 

BEST ACTRESS IN AN ACTION MOVIE 

Yifei Liu – Mulan (Disney+) 

  

BEST VOICE ACTOR IN AN ANIMATED MOVIE 

Jamie Foxx – Soul (Disney+) 

Chris Pratt – Onward (Disney+) 

 

BEST ACTOR IN A HORROR MOVIE 

Vince Vaughn – Freaky (Universal) 

 

BEST HORROR MOVIE

Relic – AGBO (IFC Films)

   

BEST ACTOR IN AN ACTION SERIES 

Shemar Moore – S.W.A.T. (CBS) 

     

BEST SUPERHERO SERIES 

Lucifer (Netflix) – Jerry Bruckheimer

 

BEST ACTOR IN A SUPERHERO SERIES

Grant Gustin – The Flash (The CW) 

 

BEST ACTRESS IN A HORROR SERIES 

Victoria Pedretti – The Haunting of Bly Manor (Netflix) 

 

BEST SCIENCE FICTION/FANTASY SERIES 

What We Do in the Shadows (FX) – Stefani Robinson

 

BEST HORROR SERIES

The Walking Dead (AMC) – Scott Gimple

  • R&CPMK CHAIRMAN CINDI BERGER INDUCTED AS MEMBER OF PRWEEK’S 2020 HALL OF FAME CLASS

  • EMERIL LAGASSE AND LA LA ANTHONY HEADLINE NATIONAL MARCH OF DIMES “SIGNATURE CHEFS FEEDING MOTHERHOOD CELEBRATION” TO RAISE CRITICAL FUNDS TO FIGHT FOR THE HEALTH OF MOTHERS AND BABIES

  • November 9, 2020

R&CPMK NAMED TO FORBES 2021 LIST OF “AMERICA’S BEST PR AGENCIES”

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R&CPMK NAMED TO FORBES 2021 LIST OF “AMERICA’S BEST PR AGENCIES”

November 9, 2020

Preeminent Integrated Marketing and Communications Agency Named to Inaugural Forbes Power List

LOS ANGELES, Calif. – Rogers & Cowan PMK (R&CPMK), the preeminent integrated marketing and communications agency in global entertainment, has been named to Forbes’ 2021 list of “America’s Best PR Agencies.”

Highlighting the agency’s collective excellence and comprehensive capability offerings across Brand Communications, Multicultural Communications, Content Marketing & Brand Integration, Experiential, Talent & Influencer, as well as Strategy and Transformation, R&CPMK was selected as one of Forbes’ Top 200 PR agencies in the United States. The agency was chosen among more than 5,000 firms nominated, and received a top rating of five-stars by the more than 12,500 experts and 20,500 customers surveyed for the list.

R&CPMK’s client services work this year once again featured a wide-ranging collection of campaigns and award-winning projects with brand clients, including Activision, Cisco, Hasbro, Heineken, Mastercard, McDonald’s, YouTube, and Verizon, among many others. In addition, the agency has continued to produce industry leading work representing 400+ of the most prominent and influential actors, musicians, producers, directors, content creators, and athletes in the world.

Forbes partnered with market research firm Statista for the inaugural ranking. For more information, click here.

ABOUT ROGERS & COWAN PMK:

Rogers & Cowan PMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

As the industry leader in brand PR and Marketing, the agency has a full end-to-end marketing and business consultancy operation, including distinct practice groups in brand development, business strategy, research and analytics, creative, content, awards, digital, social, experiential and activation, partnership and integration, fashion, influencer, and paid media.

With offices in Los Angeles, New York, Nashville, Miami, and London, R&C PMK is part of the Octagon Sports and Entertainment Network.
For more information, follow us on Twitter and Instagram @randcpmk.

–ROGERS&COWAN PMK–

  • EMERIL LAGASSE AND LA LA ANTHONY HEADLINE NATIONAL MARCH OF DIMES “SIGNATURE CHEFS FEEDING MOTHERHOOD CELEBRATION” TO RAISE CRITICAL FUNDS TO FIGHT FOR THE HEALTH OF MOTHERS AND BABIES

  • BEYOND HISPANIC HERITAGE MONTH: UNDERSTANDING THE LATINX CONSUMER

  • October 7, 2020

R&CPMK ADDS INDUSTRY VETERANS ERICA MAPA, RICH GEORGE, AND MARISSA WALLACE TO SENIOR POSITIONS IN BRAND COMMUNICATIONS & MARKETING DIVISION

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R&CPMK ADDS INDUSTRY VETERANS ERICA MAPA, RICH GEORGE, AND MARISSA WALLACE TO SENIOR POSITIONS IN BRAND COMMUNICATIONS & MARKETING DIVISION

October 7, 2020

MAPA APPOINTED VICE PRESIDENT, BRAND STRATEGY AND THOUGHT LEADERSHIP

GEORGE TO SERVE AS VICE PRESIDENT, DIGITAL ENTERTAINMENT AND GAMING

WALLACE NAMED GROUP DIRECTOR, MULTICULTURAL COMMUNICATIONS AND MARKETING

LOS ANGELES, CALIF. – OCTOBER 7, 2020 – R&CPMK today announced the addition of three executives to senior leadership positions in the agency’s Brand Communications & Marketing division. Erica Mapa has been appointed Vice President, Brand Strategy and Thought Leadership; Rich George will serve as Vice President, Digital Entertainment and Gaming; and Marissa Wallace joins the agency as Group Director, Multicultural Communications and Marketing.

With over three decades of combined experience in entertainment, product, digital technology, and multicultural communications, the industry veterans join R&CPMK’s expanding Brand Communications and Marketing practice, which represents more than 30 global brands.

“Over the past four years, we have significantly grown the service capabilities, practice groups, and client roster of R&CPMK’s Brand Communications & Marketing division, to further our industry leading position and ability to provide our clients best-in-class insight and deliverables on every level,” said Shirley Hughes, President of Brands, R&CPMK. “Erica, Rich and Marissa are proven leaders, who bring a compounding wealth of knowledge to our agency, and will no doubt further enhance the forward thinking and award-winning work we do for our clients.”

As Vice President of Brand Strategy and Thought Leadership, Mapa will oversee the agency’s communications and strategy efforts for clients across entertainment and technology. Prior to joining R&CPMK, Mapa served as Vice President at M&C Saatchi Sport & Entertainment, where she managed integrated communications campaigns for consumer brands within the tech, music and beverage industries. Mapa has also held positions at Cornerstone Agency, Havas Formula, and Coyne PR. Mapa will report to Executive Vice President, Brand Strategy and Thought Leadership, Genesa Garbarino.

In his position as Vice President, Digital Entertainment and Gaming, George will help lead efforts for R&CPMK’s comprehensive Entertainment, Technology and Gaming department, working with clients including Activision Blizzard and Call of Duty. George will also assist with new business efforts for the group. Prior to his role at R&CPMK, George held positions at Golin, as Vice President and Director of Product PR and Gaming. Additionally, he served as Executive Editor at IGN Entertainment. George will report to Cary Kwok, Executive Vice President, Digital Entertainment, Technology and Gaming.

As Group Director of R&CPMK’s Multicultural Communications department, Wallace will help manage multicultural communications strategy and public relations campaigns for a cross section of R&CPMK’s brand and talent clients. In addition, she will execute new strategies, initiatives, partnerships, and programs designed to further client communications and marketing to general and multicultural audiences, including communities of color, LGBTQ+, women, differently abled, and youth communities.

Wallace joins R&CPMK following a tenure at MWWPR, where she led multicultural communications efforts for Fortune 500 brands across a series of high-profile campaigns, integrated programs and strategies. Wallace is currently an executive board member of the Black Public Relations Society of Los Angeles, as well as a member of ColorComm. Wallace will report to Executive Vice President, Diversity and Inclusion Consumer Strategies, Stephen Macias.

Led by Hughes, the agency’s Brand Communications & Marketing division features six distinct specialty groups, and includes clients Activision, Cisco, Hasbro, Heineken, Mastercard, McDonald’s, YouTube, Verizon, as well as many others.

In addition, R&CPMK’s client portfolio includes 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world. The agency’s clients are represented by a team of 350+ of the world’s best marketing and communications experts across film, television, digital distribution, music, fashion, sports, gaming, technology, brand marketing and social media.

PHOTOGRAPHY:
Click herefor headshots of Mapa, George and Wallace.

ABOUT R&CPMK:
R&CPMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential musicians, actors, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

We are a creative communications agency with insider access allowing us to influence trends and spark meaningful conversations. We leverage culture to create defining moments and experiences that stand the test of time. Our unique position, and the insight to know what to do with it, allows us to deliver the best of brand marketing with the best of entertainment strategies.

With offices in Los Angeles, New York, Nashville, Miami, and London, R&CPMK is part of the Octagon Sports and Entertainment Network.

–R&CPMK–

  • BEYOND HISPANIC HERITAGE MONTH: UNDERSTANDING THE LATINX CONSUMER

  • R&CPMK CHAIRMAN CINDI BERGER NAMED TO PRWEEK HALL OF FAME

  • August 2, 2020

R&CPMK Chairman Cindi Berger Delivers Main Address At Ithaca College’s 125th Commencement Ceremony

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R&CPMK Chairman Cindi Berger Delivers Main Address At Ithaca College’s 125th Commencement Ceremony

August 2, 2020

Berger Honored with Honorary Doctor of Letters Degree

On Sunday, August 2, R&CPMK Chairman Cindi Berger addressed the graduating class at her alma mater, Ithaca College, as part of the school’s 125th Commencement ceremony. During her speech, Berger shared keen insights, learnings, and knowledge from throughout her career, and offered valuable advice to help the graduating students as they embark on their own journeys.

In addition, Berger was awarded an honorary Doctor of Letters degree from Ithaca College.

Following are highlights from the main address:

Berger on beginning your journey and what matters most:

“You have the power to use your platform for good. As you go out into the world – whether it’s a new city, or your old bedroom – use it. Be smart. Be thoughtful. Make us laugh with your dance moves. Inspire us with your words. And then, pick up the phone and call. Call that friend who needs a cheerleader. That person whose cause needs elevating. The family who has loved you your entire life. The professors who taught you the last four years. That company you’d love to work for. That’s how you build a network of friends, and do it with honesty and integrity. Because at the end of the day, that’s what matters most.”

Berger on the value of building strong relationships:

“If there’s anything I’ve learned from my career, it’s that relationships – real, meaningful relationships – are grounded in a simple, basic principle. A principle that I learned not at my job, but in my high school geometry class. It’s the principle that the shortest distance between two points is a straight line. Often, the shortest distance – the closest connection – comes from being direct and honest; from trusting that others are telling the truth; from avoiding gossip or hearsay and going straight to the source.”

Berger on her career path:

“My career path started one day the summer after graduation, when I was reading Cosmopolitan magazine, and there was an article about celebrity publicists. I said to my friend, ‘I love movies, music, entertainment… I think this is the career for me.’ And that was it. I took my resume, drove into Manhattan, and dropped it off at two different PR firms: Rogers and Cowan and PMK. Today, more than 30 years later, I’m the Chairman of both of those firms. Now, it’s actually one – I merged them last year.”

To watch Berger’s full commencement address, CLICK HERE

  • 2020 HOLIDAY GUIDE FOR ENTERTAINMENT & CULTURE TRENDS

  • R&CPMK Talent Shine Bright in This Year’s Announcement of the 2020 Primetime EMMY® Nominations

  • July 1, 2020

ITB Upgrades Los Angeles Showroom And Evolves Talent-Driven Client Strategies To Reflect The New Normal

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ITB Upgrades Los Angeles Showroom And Evolves Talent-Driven Client Strategies To Reflect The New Normal

July 1, 2020

New ITB Showroom and Enhanced Services Designed to Maximize Opportunities for Clients in the Changing Industry Landscape

LOS ANGELES, Calif. – July 1, 2020 – ITB Worldwide, the leading global talent and influencer marketing agency, announced today the debut of its new Los Angeles-based showroom, relocated and designed with upgraded features to meet the needs of new industry protocols in entertainment and fashion. In addition, the agency is evolving its talent-driven strategies to continue to help clients drive maximum engagement with consumers.  

Alongside ITB’s showrooms in New York and London, the agency will continue its global offering from Los Angeles, in a new – easily accessible – ground floor space with curb side service for pickup and delivery on request. Following necessary guidelines, all returned garments will be quarantined for 48 hours for required aeration before returning to the showroom.

The new showroom is open to members of the industry – by appointment – for uniquely curated and intimate experiences of ITB’s partner brands in a beautiful new setting.

Additionally, with red carpet events currently paused, ITB has innovated its approach to engaging high-profile and celebrity talent for dressing opportunities. As such, the agency is activating further through digital and social pathways, with a wider community of influencers and creative content-makers at home, to drive greater levels of engagement for clients.

“As the industry continues to transition to the new normal, it was necessary for us to evolve our offering to remain a step ahead and continue to provide our clients the world’s best opportunities and capabilities globally,” said Emma Shuldham, Managing Director, ITB. “With this modernized suite of services, and adapted showroom, ITB remains expertly equipped and positioned to continue building brands through the power of talent and influence in the new normal and beyond.”

Following shifts in consumer behavior, ITB has also identified growth in new categories of interest for digital engagement and gifting beyond fashion. As such, ITB’s showroom offering has expanded to facilitate a broader spectrum of brand partners in product categories including beauty, home, consumer, lifestyle, and more.

With several new fashion, technology and beauty brands currently onboarding with ITB globally as AOR for influencer marketing, ITB showrooms will continue to play a pivotal role in the organic gifting of product that complement the strategic, paid campaigns that ITB’s global teams execute.

ITB’s brand clients include Azzi & Osta, Chopard, Chivas Regal, Georges Chakra, H&M, IT Cosmetics, JBL, Pandora, Privé Revaux, and many more.

For Los Angeles showroom enquiries, please contact Mitchell.Le@itb-worldwide.com

For New York City showroom enquiries, please contact Lauren.Stillman@itb-worldwide.com

For London showroom enquiries, please contact Sara.George@itb-worldwide.com

ABOUT ITB WORLDWIDE

ITB Worldwide is a Talent + Influencer Marketing agency, connecting brands with their audiences through the power of influence. Informed by Culture, Powered by Data, Built on Human Insight.

We build talent-based integrated marketing strategies for brands, partnering with people and IP of influence; from creators and artists to celebrities and cultural change makers through to scalable campaigns and micro influencers. We procure, borrow, cast, license, productise, gift + place to ensure a 360 communication strategy driven by influence.

For more information about ITB, click here.

ITB Worldwide is a sister agency to R&CPMK – a creative communications agency that connects brands to consumers through the ever-changing world of entertainment, lifestyle, influence, and popular culture.

  • COVID-19 & The Six Stages Of Societal Change

  • Rogers & Cowan PMK and One GS Media Announce Exclusive Partnership For Launch of New Media Platform CircleAround

  • June 16, 2020

Rogers & Cowan PMK and One GS Media Announce Exclusive Partnership For Launch of New Media Platform CircleAround

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Rogers & Cowan PMK and One GS Media Announce Exclusive Partnership For Launch of New Media Platform CircleAround

June 16, 2020

Multi-Tier Partnership to Include Brand Conceptualization, Strategy, Content Creation, Launch and Execution Support of CircleAround Media Brand and Website

CircleAround to Serve as First For-Profit Subsidiary of a Major Non-Profit Organization

Verizon and Shutterstock Join as Founding Partners of CircleAround

Rogers & Cowan PMK (R&CPMK), the preeminent integrated marketing and communications agency in global entertainment, and One GS Media (OGSM), the wholly owned new subsidiary of Girl Scouts USA (GSUSA), today announced a multi-tier partnership, in which R&CPMK’s Strategy and Transformation division will launch One GS Media’s ground-breaking new media brand and online platform CircleAround. 

Designed to meet the needs of today’s women, CircleAround will present compelling, inspiring and trusted content for women, grounded in the values all women share.

Central to the partnership, Rogers & Cowan PMK will provide comprehensive brand conceptualization, strategy, content creation, communications, launch and execution support to create and amplify opportunities for CircleAround and OGSM. In addition, R&CPMK will collaborate with One GS Media, on revenue generating sponsorship and partnership opportunities for CircleAround.

“We are proud to be disrupting the media space for women and ensuring our adult alums and women in general have content relevant to them.” said Sapreet Kaur Saluja, Chief Strategic Partnerships and New Ventures Officer, Girl Scouts of the USA. “CircleAround fills the current gap in the marketplace by providing a one-stop destination for content rooted in usefulness with a holistic approach that’s inclusive of the diversity of perspectives and interests of our readers.”

“Girl Scouts of the USA is one of the most trusted and respected brands in the world, and CircleAround is a transformative extension that will help this iconic organization continue to engage with women of all ages,” said Craig Greiwe, Chief Strategy and Transformation Officer, Rogers & Cowan PMK. “We’re thrilled to partner with One GS Media on this new media platform, and harness our expertise in brand building, marketing and communications to help the organization grow in new ways, and drive additional revenue through advertising and partnerships with strategic partners that share the mission of supporting and empowering women.” 

Launching in July of 2020, the website will regularly feature new and uniquely curated content tailored for women with specific messages of commonality, positivity and inclusivity. CircleAround content pieces will also discuss Wellness, Work, Money, Parenting, Relationships, and News.

Original content in the form of articles, long and short form blogs, videos, podcasts, and sliding galleries will be centered on usefulness and holistic viewpoints, from multiple perspectives. In addition, the platform will include personal stories from prominent and influential individuals, as well as everyday women.

Verizon Business and Shutterstock will serve as Founding Partners of CircleAround. Formal partnership details will be released in the coming days, with additional media and signature partners set to be announced in the coming weeks.

CircleAround is operated by a wholly owned for-profit subsidiary of Girl Scouts of the USA. Revenue is generated through partners who advertise on the site. Revenue distributions are then made to GSUSA so they can further their mission to build girls of courage, confidence and character who make the world a better place. 

For more information about CircleAround, click here.

About Rogers & Cowan PMK:

Rogers & Cowan PMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 500 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

As the industry leader in brand PR and Marketing, the agency has a full end-to-end marketing and business consultancy operation, including distinct practice groups in brand development, business strategy, research and analytics, creative, content, awards, digital, social, experiential and activation, partnership and integration, fashion, influencer, and paid media.

With offices in Los Angeles, New York, Nashville, Miami, and London, R&CPMK is part of the Octagon Sports and Entertainment Network.

About CircleAround:

CircleAround is a content media site where women come together to find community & content that supports, informs, and inspires them wherever they’re at in their life’s journey. CircleAround uniquely fills the gap in content for women by offering true utility and taking a holistic approach, encompassing the diversity of perspectives & needs of our readers. As a wholly-owned subsidiary of Girl Scouts of the USA, CircleAround is rooted in Girl Scouts values and supports the Girl Scouts mission of developing girls of courage, confidence and character who make the world a better place.

–R&CPMK–

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2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

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R&CPMK Clients Nominated for 2020 IFJA Film Awards

December 16, 2020
The Indiana Film Journalists Association (IFJA) has announced nominees in all categories for its forthcoming 2020 awards — to be determined on Saturday, December 19. Winners will be announced on Monday, December 21. Established in 2009 by a dedicated group of six Indiana journalists, the Indiana Film Journalists Association (IFJA) was established to promote the art of film criticism in the Hoosier state, to support Indiana’s growing film industry and to promote quality film criticism in Indiana. Best Actor: Riz Ahmed, Sound of Metal Hugh Jackman, Bad Education   Best Film Ma Rainey’s Black Bottom (George C. Wolfe, Denzel Washington) Small Axe: Mangrove (Letitia Wright)   Best Director George C. Wolfe (Ma Rainey’s Black Bottom)   Best Supporting Actor Leslie Odom Jr., One Night in Miami   Best Vocal Performance Jamie Foxx, Soul   Best Ensemble Acting The Trial of the Chicago 7 (Yahya Abdul-Mateen II)

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R&CPMK Clients Nominated for 2020 IFJA Film Awards

The Indiana Film Journalists Association (IFJA) has announced nominees in all categories for its forthcoming 2020 awards — to be determined on Saturday, December 19. Winners will be announced on Monday, December 21. Established in 2009 by a dedicated group of six Indiana journalists, the Indiana Film Journalists Association (IFJA) was established to promote the art of film criticism in the Hoosier state, to support Indiana’s growing film industry and to promote quality film criticism in Indiana. Best Actor: Riz Ahmed, Sound of Metal Hugh Jackman, Bad Education   Best Film Ma Rainey’s Black Bottom (George C. Wolfe, Denzel Washington)

R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”

Senior Vice President of Strategy & Analytics Michael Fein, Group Director of Multicultural PR & Communications Marissa Wallace, SVP of Music & Entertainment Partnerships Michael Dunn, and Vice President of Consumer Brands Meg Grogan Discuss Consumer Trends Across Entertainment and Culture On Wednesday, December 9, a collection of R&CPMK senior executives from across the organization joined the Brand Innovators “Music, Audio, and Podcasts” conference to discuss current and future trends in entertainment, culture, and beyond. R&CPMK Senior Vice President of Strategy & Analytics Michael Fein moderated a lively discussion with three of his esteemed colleagues in a session aptly