Mastercard’s Pledge of $500 Million to Help Close the Racial Wealth and Opportunity Gap for Black Communities and Businesses Across America

R&CPMK Secures Grammy Award-Winner Jennifer Hudson as Face of New Mastercard Ad Campaign

Mastercard continues to display its commitment to supporting diverse businesses across America, and R&CPMK is proud to work alongside its longtime client to help make that vision a reality.

As part of Mastercard’s pledge of $500 Million to Black-owned businesses over the next five years, the company this week announced a new partnership with two-time Grammy Award-winner Jennifer Hudson to help amplify and support Black women-owned businesses. The partnership is highlighted by a national TV campaign featuring Hudson, and it is set to include Hudson’s new cover of the classic song “Ain’t No Mountain High Enough,” which is produced by fellow Grammy Award-winner will.i.am. The initiative will also include a grant program in partnership with Fearless Fund, a VC fund built by women of color for women of color.

The ad campaign debuted on Tuesday, February 17 on NBC’s TODAY Show, and will air across national TV networks through the GRAMMY Awards broadcast on Sunday, March 14.

To learn more about Mastercard’s campaign and commitment to closing the racial wealth and opportunity gap, click here.

-- R&CPMK --

Episode 218 of 'The PRovoke Podcast' featured R&CPMK's Head of Multicultural, Stephen Macias, along with IPG's Chief Inclusion & Diversity Officer, Margenett Moore-Roberts and Senior Reporter at PRovoke, Diana Marszalek, and was the media outlet's second most-listened-to podcast of the year. The segment discussed systematic racism and explored ways the PR/communications industry can mobilize the energy surrounding the Black Lives Matter movement to push towards racial equality.

LISTEN HERE:

To view full article, click here.

Preeminent Integrated Marketing and Communications Agency Named to Inaugural Forbes Power List

LOS ANGELES, Calif. – Rogers & Cowan PMK (R&CPMK), the preeminent integrated marketing and communications agency in global entertainment, has been named to Forbes’ 2021 list of “America’s Best PR Agencies.”

Highlighting the agency’s collective excellence and comprehensive capability offerings across Brand Communications, Multicultural Communications, Content Marketing & Brand Integration, Experiential, Talent & Influencer, as well as Strategy and Transformation, R&CPMK was selected as one of Forbes’ Top 200 PR agencies in the United States. The agency was chosen among more than 5,000 firms nominated, and received a top rating of five-stars by the more than 12,500 experts and 20,500 customers surveyed for the list.

R&CPMK’s client services work this year once again featured a wide-ranging collection of campaigns and award-winning projects with brand clients, including Activision, Cisco, Hasbro, Heineken, Mastercard, McDonald’s, YouTube, and Verizon, among many others. In addition, the agency has continued to produce industry leading work representing 400+ of the most prominent and influential actors, musicians, producers, directors, content creators, and athletes in the world.

Forbes partnered with market research firm Statista for the inaugural ranking. For more information, click here.

ABOUT ROGERS & COWAN PMK:

Rogers & Cowan PMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

As the industry leader in brand PR and Marketing, the agency has a full end-to-end marketing and business consultancy operation, including distinct practice groups in brand development, business strategy, research and analytics, creative, content, awards, digital, social, experiential and activation, partnership and integration, fashion, influencer, and paid media.

With offices in Los Angeles, New York, Nashville, Miami, and London, R&C PMK is part of the Octagon Sports and Entertainment Network.
For more information, follow us on Twitter and Instagram @randcpmk.

–ROGERS&COWAN PMK–

MAPA APPOINTED VICE PRESIDENT, BRAND STRATEGY AND THOUGHT LEADERSHIP

GEORGE TO SERVE AS VICE PRESIDENT, DIGITAL ENTERTAINMENT AND GAMING

WALLACE NAMED GROUP DIRECTOR, MULTICULTURAL COMMUNICATIONS AND MARKETING

LOS ANGELES, CALIF. – OCTOBER 7, 2020 – R&CPMK today announced the addition of three executives to senior leadership positions in the agency’s Brand Communications & Marketing division. Erica Mapa has been appointed Vice President, Brand Strategy and Thought Leadership; Rich George will serve as Vice President, Digital Entertainment and Gaming; and Marissa Wallace joins the agency as Group Director, Multicultural Communications and Marketing.

With over three decades of combined experience in entertainment, product, digital technology, and multicultural communications, the industry veterans join R&CPMK’s expanding Brand Communications and Marketing practice, which represents more than 30 global brands.

“Over the past four years, we have significantly grown the service capabilities, practice groups, and client roster of R&CPMK’s Brand Communications & Marketing division, to further our industry leading position and ability to provide our clients best-in-class insight and deliverables on every level,” said Shirley Hughes, President of Brands, R&CPMK. “Erica, Rich and Marissa are proven leaders, who bring a compounding wealth of knowledge to our agency, and will no doubt further enhance the forward thinking and award-winning work we do for our clients.”

As Vice President of Brand Strategy and Thought Leadership, Mapa will oversee the agency’s communications and strategy efforts for clients across entertainment and technology. Prior to joining R&CPMK, Mapa served as Vice President at M&C Saatchi Sport & Entertainment, where she managed integrated communications campaigns for consumer brands within the tech, music and beverage industries. Mapa has also held positions at Cornerstone Agency, Havas Formula, and Coyne PR. Mapa will report to Executive Vice President, Brand Strategy and Thought Leadership, Genesa Garbarino.

In his position as Vice President, Digital Entertainment and Gaming, George will help lead efforts for R&CPMK’s comprehensive Entertainment, Technology and Gaming department, working with clients including Activision Blizzard and Call of Duty. George will also assist with new business efforts for the group. Prior to his role at R&CPMK, George held positions at Golin, as Vice President and Director of Product PR and Gaming. Additionally, he served as Executive Editor at IGN Entertainment. George will report to Cary Kwok, Executive Vice President, Digital Entertainment, Technology and Gaming.

As Group Director of R&CPMK’s Multicultural Communications department, Wallace will help manage multicultural communications strategy and public relations campaigns for a cross section of R&CPMK’s brand and talent clients. In addition, she will execute new strategies, initiatives, partnerships, and programs designed to further client communications and marketing to general and multicultural audiences, including communities of color, LGBTQ+, women, differently abled, and youth communities.

Wallace joins R&CPMK following a tenure at MWWPR, where she led multicultural communications efforts for Fortune 500 brands across a series of high-profile campaigns, integrated programs and strategies. Wallace is currently an executive board member of the Black Public Relations Society of Los Angeles, as well as a member of ColorComm. Wallace will report to Executive Vice President, Diversity and Inclusion Consumer Strategies, Stephen Macias.

Led by Hughes, the agency’s Brand Communications & Marketing division features six distinct specialty groups, and includes clients Activision, Cisco, Hasbro, Heineken, Mastercard, McDonald’s, YouTube, Verizon, as well as many others.

In addition, R&CPMK’s client portfolio includes 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world. The agency’s clients are represented by a team of 350+ of the world’s best marketing and communications experts across film, television, digital distribution, music, fashion, sports, gaming, technology, brand marketing and social media.

PHOTOGRAPHY:
Click herefor headshots of Mapa, George and Wallace.

ABOUT R&CPMK:
R&CPMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential musicians, actors, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

We are a creative communications agency with insider access allowing us to influence trends and spark meaningful conversations. We leverage culture to create defining moments and experiences that stand the test of time. Our unique position, and the insight to know what to do with it, allows us to deliver the best of brand marketing with the best of entertainment strategies.

With offices in Los Angeles, New York, Nashville, Miami, and London, R&CPMK is part of the Octagon Sports and Entertainment Network.

–R&CPMK–