R&CPMK EXPANDS LONDON TALENT PR TEAM WITH ADDITION OF MK CROOKE AS ACCOUNT DIRECTOR
September 28, 2022
Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement for our clients, who are reaching global audiences,” said Lindsay Galin and Jeff Raymond, Co-Presidents of Talent, R&CPMK. “Our tri-coastal structure provides clients with a cohesive international team and strategy, which are essential and reflective of the industry today. Anna and MK are excellent publicists who are the perfect extension of our group.” Crooke brings nearly a decade of experience working with established and emerging actors and filmmakers. She joins R&CPMK from Premier, where she led international strategy and execution on talent publicity campaigns for projects ranging from global franchises to independent films to multiple high-profile award winners and nominees. R&CPMK’s roster of UK and European-based clients includes, Riz Ahmed, Simone Ashley, Luke Bracey, Mia McKenna-Bruce, Henry Cavill, Felicity Jones, Daniel Kaluuya, Tilly Keeper, Jack Reynor, Sophie Skelton, Emma Thompson, and Leo Woodall. Crooke’s clients joining the agency are Freya Allan, Joey Batey, Tom Brooke and Harry Haden-Paton. Thackeray joined R&CPMK in 2019. Over the course of her 18-year career in communications, she has spearheaded award-winning campaigns for blue chip brands including Disney, Marvel, Lucasfilm, NBC Universal, 20th Century Fox and Amazon. Additionally, Thackeray has overseen complex talent-led partnerships between the entertainment and government sectors. Previously, Thackeray served as Managing Director at entertainment firm Feref, before transitioning to personal publicity. R&CPMK’s client portfolio includes 400 of the most prominent and influential actors, musicians, producers, directors, content creators, and athletes in the world. The agency’s clients are represented by a team of 350+ of the world’s best marketing and communications experts across film, television, digital distribution, music, fashion, sports, gaming, technology, brand marketing, and social media. In addition, R&CPMK works with more than 30 global brand clients to develop and execute marketing, experiential and content partnerships, brand integration, influencer efforts, and press campaigns for awards shows, film festivals, and music festivals. ABOUT R&CPMK:R&CPMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential musicians, actors, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.We are a creative communications agency with insider access allowing us to influence trends and spark meaningful conversations. We leverage culture to create defining moments and experiences that stand the test of time. Our unique position, and the insight to know what to do with it, allows us to deliver the best of brand marketing with the best of entertainment strategies. Check out the exclusive article on Deadline.
Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.