BACK TO NEWS & INSIGHTS

IN THE NEWS

  • February 18, 2021

R&CPMK HELPS CLIENT MASTERCARD LAUNCH NEW INITIATIVE TO SUPPORT BLACK WOMEN-OWNED BUSINESSES

In the news
READ MORE

R&CPMK HELPS CLIENT MASTERCARD LAUNCH NEW INITIATIVE TO SUPPORT BLACK WOMEN-OWNED BUSINESSES

February 18, 2021

Mastercard’s Pledge of $500 Million to Help Close the Racial Wealth and Opportunity Gap for Black Communities and Businesses Across America

R&CPMK Secures Grammy Award-Winner Jennifer Hudson as Face of New Mastercard Ad Campaign

Mastercard continues to display its commitment to supporting diverse businesses across America, and R&CPMK is proud to work alongside its longtime client to help make that vision a reality.

As part of Mastercard’s pledge of $500 Million to Black-owned businesses over the next five years, the company this week announced a new partnership with two-time Grammy Award-winner Jennifer Hudson to help amplify and support Black women-owned businesses. The partnership is highlighted by a national TV campaign featuring Hudson, and it is set to include Hudson’s new cover of the classic song “Ain’t No Mountain High Enough,” which is produced by fellow Grammy Award-winner will.i.am. The initiative will also include a grant program in partnership with Fearless Fund, a VC fund built by women of color for women of color.

The ad campaign debuted on Tuesday, February 17 on NBC’s TODAY Show, and will air across national TV networks through the GRAMMY Awards broadcast on Sunday, March 14.

To learn more about Mastercard’s campaign and commitment to closing the racial wealth and opportunity gap, click here.

-- R&CPMK --

  • R&CPMK CELEBRATES INTERNATIONAL WOMEN’S DAY 2021

  • Which Influencers Should Brands Focus on in 2021? Those Who Combat Misinformation

  • February 8, 2021

R&CPMK SELECTED AS AGENCY OF RECORD FOR NEW PREMIUM SPIRITS BRAND LOBOS 1707

In the newsPR Marketing
READ MORE

R&CPMK SELECTED AS AGENCY OF RECORD FOR NEW PREMIUM SPIRITS BRAND LOBOS 1707

February 8, 2021

Lobos 1707 Enlists R&CPMK to Lead Communications Strategy Efforts for Tequila and Mezcal Products Inspiring Everyone To “Build a Bigger Table”

LOS ANGELES and NEW YORK – February 5, 2021 – R&CPMK, the preeminent integrated marketing and communications agency in global entertainment, today announced that it has been selected by Lobos 1707 to lead communications strategy efforts for the new spirit brand’s tequila and mezcal products. 

Led by Founder and Chief Creative Officer Diego Osorio, and CEO Dia Simms, Lobos 1707 delivers an innovative new take on the popular spirit category.

R&CPMK will drive all communications work for Lobos 1707, and help launch the burgeoning brand’s marques in the U.S. and Mexico. Focused on amplifying Lobos 1707’s unique story - and core values of love, legacy, and authenticity - R&CPMK will work alongside Osorio and Simms to share the incredible heritage of the Osorio family, as well as introduce customers to the brand’s tenets of bringing people together and cultivating unity. Lobos 1707’s vision is to reach their customer community through their values, as well as products. At Lobos 1707, the belief is if there’s not enough room at the table, you build a bigger table.

“As storytellers and influencers of culture, we look forward to celebrating Lobos’ incredible quality and unique brand ethos,” said Cindi Berger, Chairman, R&CPMK. “We are thrilled to work with Dia and Diego, and eager to harness R&CPMK’s full creative and strategic expertise to help grow Lobos 1707 into a truly global, innovative, and iconic brand.”

“We are thrilled to partner with a women-led organization like R&CPMK that embraces ‘Build a Bigger Table’ in the way they run their business,” said Simms. “I’ve personally worked with Cindi Berger for years, and the agency is a recognized industry leader, making them the perfect partners for this project.”

“Following our vision to only work with people who feel like friends and family, choosing R&CPMK to lead our PR efforts was a no-brainer,” said Osorio. “From industry leader Cindi Berger to Ariel Moses and the team, they not only have a deep understanding of the brand and my vision; but also, they embody our ethos and morals. R&CPMK is incredibly committed and loyal to the authenticity of our message, and are intent on changing every industry standard with us. They have become crucial members of the Lobos 1707 pack, and we would not be where we are today without them.”

Lobos 1707 recently introduced a robust product line - including three tequilas and one mezcal - in select markets across the U.S. and Mexico, with plans to launch nationwide and across more cities in Mexico in early 2021. The brand’s four new premium products include Lobos 1707 Tequila, Joven; Lobos 1707 Tequila, Reposado; Lobos 1707 Tequila, Extra Añejo; and Lobos 1707 Mezcal Artesanal. Each select spirit offers its own unique production process, flavor profile, and complexity to connect with the brand’s community.

Lobos 1707 Tequila and Mezcal are currently available at select retailers and restaurants throughout New York, Florida, and California.

To learn more about Lobos 1707 or to order its tequila or mezcal products online, visit: https://www.reservebar.com/collections/lobos-1707.

ABOUT LOBOS 1707:

Lobos 1707 is an independent spirits producer that blends heritage and innovation. Inspired by his ancestor of the same name, Founder and Chief Creative Officer Diego Osorio launched Lobos 1707 in 2020 with CEO and brand-builder Dia Simms and legendary athlete and cultural icon LeBron James. The portfolio includes Lobos 1707 Tequila, Joven, Lobos 1707 Tequila, Reposado, Lobos 1707 Tequila, Extra Añejo and Lobos 1707 Mezcal Artesanal, all premium products infused with history, culture and family legacy. Harvested, distilled and bottled in the Los Altos de Jalisco region of Mexico, Lobos 1707 Tequila and Mezcal feature unique and elevated flavor profiles influenced by both old and new world techniques. Lobos 1707 Tequila and Mezcal are cultivated from 100% blue weber agave and then finished in Pedro Ximenez (PX) wine barrels, using the Solera method before bottling. Product design includes the Osorio Family Coat of Arms and the Agave Wind Rose Compass to represent the union of Spanish and Mexican cultures. A portion of proceeds will be donated to wolf sanctuaries in Mexico and the United States. Everyone has a seat at the table to stir, sip, savor and sin with Lobos 1707.

ABOUT R&CPMK:

R&CPMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential musicians, actors, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

We are a creative communications agency with insider access allowing us to influence trends and spark meaningful conversations. We leverage culture to create defining moments and experiences that stand the test of time. Our unique position, and the insight to know what to do with it, allows us to deliver the best of brand marketing with the best of entertainment strategies.

-- R&CPMK --

  • Which Influencers Should Brands Focus on in 2021? Those Who Combat Misinformation

  • R&CPMK CLIENTS LAND EARLY WINS & NOMINATIONS FOR THE 2021 AWARDS SEASON

  • February 5, 2021

R&CPMK CLIENTS LAND EARLY WINS & NOMINATIONS FOR THE 2021 AWARDS SEASON

In the news
READ MORE

R&CPMK CLIENTS LAND EARLY WINS & NOMINATIONS FOR THE 2021 AWARDS SEASON

February 5, 2021

Actor Riz Ahmed Lands Early Wins for his role as Ruben in the Amazon Original Movie “Sound of Metal”

Before heading into this week of award nomination announcements, R&CPMK Entertainment client Riz Ahmed already had a few wins under his belt for his portrayal of Ruben, a deaf musician, in the Amazon Original Movie “Sound of Metal.” He was named the winner for the Best Actor Award by the National Board of Review and New York Film Critics Online and was named the winner of the Male Actor Award by the Palm Springs International Film Festival.  Also honored by PSIFF with the Spotlight Award was fellow R&CPMK Entertainment client, actor Leslie Odom Jr. for his portrayal of Sam Cooke in the Amazon Original Movie “One Night in Miami.”

Nominations were announced late last week and earlier this week for upcoming awards programs such as the Film Independent Spirit Awards, GLAAD Media Awards, NAACP Image Awards, Golden Globe Awards, SAG Awards, Writers Guild Awards and Nickelodeon’s Kids Choice Awards with R&CPMK clients picking up nominations across the board.  See below for a full list of client nominees.

 

FILM INDEPENDENT SPIRIT AWARDS

BEST ACTOR
Riz Ahmed – Sound of Metal

 

GLAAD MEDIA AWARDS

OUTSTANDING DRAMA SERIES
9-1-1: Lone Star – Rob Lowe
Ratched – (Sharon Stone)
The Umbrella Academy – (David Castañeda, Ritu Arya and Kate Walsh)

OUTSTANDING COMEDY SERIES
Everything’s Gonna Be Okay – (Maeve Press)

 

NAACP IMAGE AWARDS

OUTSTANDING MOTION PICTURE
Bad Boys For Life – Jerry Bruckheimer
Ma Rainey’s Black Bottom – Denzel Washington

Outstanding Short Form Series – Comedy or Drama
#FreeRayshawn – Antoine Fuqua

Outstanding Performance in a Short Form Series
Jasmine Cephas Jones – #FreeRayshawn
Laurence Fishburne – #FreeRayshawn 

Outstanding Comedy Series
Black-ish – (Laurence Fishburne)
grown-ish – (Laurence Fishburne)

Outstanding Supporting Actor in a Comedy Series
Laurence Fishburne – Black-ish

Outstanding Actor in a Comedy Series
Cedric The Entertainer – The Neighborhood

Outstanding Drama Series
Power Book II: Ghost – (Melanie Liburd)

 

GOLDEN GLOBE AWARDS

BEST ACTOR – Motion Picture Drama
Riz Ahmed – Sound of Metal

BEST ACTOR – TV Motion Picture/Limited Series
Jeff Daniels – The Comey Rule

BEST SUPPORTING ACTOR – Motion Picture
Leslie Odom Jr. – One Night in Miami

BEST SUPPORTING ACTOR – TV
Donald Sutherland – The Undoing

BEST SUPPORTING ACTRESS – Motion Picture
Glenn Close – Hillbilly Elegy

BEST SONG – Motion Picture
Leslie Odom Jr. – “Speak Now” from One Night in Miami

 

SAG AWARDS

Outstanding Performance by a Female Actor in a Supporting Role
Glenn Close – Hillbilly Elegy

Outstanding Performance by a Male Actor in a Supporting Role
Leslie Odom Jr. – One Night in Miami

Outstanding Performance by a Male Actor in a Leading Role
Riz Ahmed – Sound of Metal

Outstanding Performance by a Cast in a Motion Picture
One Night in Miami – (Leslie Odom Jr.)
The Trial of the Chicago 7 – (Yahya Abdul-Mateen II)

 

WRITERS GUILD AWARDS

COMEDY SERIES
What We Do in the Shadows – Stefani Robinson

EPISODIC DRAMA
“Trouble Don’t Last Always” (Euphoria) – Sam Levinson

 

KIDS CHOICE AWARDS

FAVORITE FAMILY TV SHOW
Cobra Kai – Jon Hurwitz, Josh Heald and Hayden Schlossberg

 

 

 

(_) indicates client’s involvement in nominated project.

  • R&CPMK SELECTED AS AGENCY OF RECORD FOR NEW PREMIUM SPIRITS BRAND LOBOS 1707

  • R&CPMK ADDS BRAND EXPERIENCE AND SPONSORSHIP AGENCY ADVANTAGE TO ITS ORBIT

  • December 16, 2020

R&CPMK Clients Nominated for 2020 IFJA Film Awards

In the news
READ MORE

R&CPMK Clients Nominated for 2020 IFJA Film Awards

December 16, 2020

The Indiana Film Journalists Association (IFJA) has announced nominees in all categories for its forthcoming 2020 awards — to be determined on Saturday, December 19. Winners will be announced on Monday, December 21. Established in 2009 by a dedicated group of six Indiana journalists, the Indiana Film Journalists Association (IFJA) was established to promote the art of film criticism in the Hoosier state, to support Indiana’s growing film industry and to promote quality film criticism in Indiana.

Best Actor:

Riz Ahmed, Sound of Metal

Hugh Jackman, Bad Education

 

Best Film

Ma Rainey’s Black Bottom (George C. Wolfe, Denzel Washington)

Small Axe: Mangrove (Letitia Wright)

 

Best Director

George C. Wolfe (Ma Rainey’s Black Bottom)

 

Best Supporting Actor

Leslie Odom Jr., One Night in Miami

 

Best Vocal Performance

Jamie Foxx, Soul

 

Best Ensemble Acting

The Trial of the Chicago 7 (Yahya Abdul-Mateen II)

  • R&CPMK ADDS BRAND EXPERIENCE AND SPONSORSHIP AGENCY ADVANTAGE TO ITS ORBIT

  • R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”

  • December 14, 2020

R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”

In the newsLatest News
READ MORE

R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”

December 14, 2020

Senior Vice President of Strategy & Analytics Michael Fein, Group Director of Multicultural PR & Communications Marissa Wallace, SVP of Music & Entertainment Partnerships Michael Dunn, and Vice President of Consumer Brands Meg Grogan Discuss Consumer Trends Across Entertainment and Culture

On Wednesday, December 9, a collection of R&CPMK senior executives from across the organization joined the Brand Innovators “Music, Audio, and Podcasts” conference to discuss current and future trends in entertainment, culture, and beyond.

R&CPMK Senior Vice President of Strategy & Analytics Michael Fein moderated a lively discussion with three of his esteemed colleagues in a session aptly titled “The Way We Listen & Watch.” Marissa Wallace, Group Director of Multicultural PR & Communications, Michael Dunn, Senior Vice President of Music & Entertainment Partnerships, and Meg Grogan, Vice President of Consumer Brands, participated in the panel and provided keen insights and analysis on the current state of the entertainment industry, shifting consumption habits of consumers, the importance of connecting with multicultural consumers, and what trends to look for in the year ahead.

The 60-minute session highlighted R&CPMK’s overarching expertise across the media, technology and entertainment industry, and showcased how R&CPMK has effectively adapted its business practices over the past year to help guide clients, and prepare both them and the industry for the road ahead.

Following are highlights from the session:

Fein on the growing trend of geographic empowerment, and how it is changing content consumption habits: “One major trend that we’ve seen this year is the growth of a new target audience of people who are geographically empowered. Not everyone in society has this luxury, but many have been able to shift their schedules to work from home or work remotely. That geographic empowerment has had a strong impact in many different ways – one of which is via content consumption patterns. Not only are the times of the day shifting when people are consuming content - now it’s more fluid throughout the day - but the specific type of content we are consuming is changing as well.”

Wallace on the importance of appealing to a multicultural consumer base as brands try to create viral and memorable moments: “One major trend that we’ve seen this year is the growth of a new target audience of people who are geographically empowered. Not everyone in society has this luxury, but many have been able to shift their schedules to work from home or work remotely. That geographic empowerment has had a strong impact in many different ways – one of which is via content consumption patterns. Not only are the times of the day shifting when people are consuming content - now it’s more fluid throughout the day - but the specific type of content we are consuming is changing as well.”

Meg Grogan on the new role of brands in creating innovative content:

“One of the best things to come out of 2020 is that we have a higher standard for what will drive engagement with consumers. Whether that is innovative content, interesting mediums, or being more mindful of the important social justice issues that our content - or the people we are creating content with - are touching. Brands now have a bigger role to play in partnerships, and in producing content that is more innovative and appealing to the consumer.”

Michael Dunn on the impact of social media and digital experiences on the music industry:

“People are getting their music from different places now, especially younger consumers, and social media is driving that. We’re seeing it with danceable songs. The world has changed there. Social media has allowed the artist to connect with the audience in a much different way. Obviously everyone knows about the huge success of Travis Scott’s virtual concert, and I think we’re going to see a lot more of that going forward.

It’s not just about releasing an album and touring anymore, and artists are smart enough to understand that. They’re looking for ways to stay relevant, whether that’s reaching people through a Happy Meal or a song on TikTok that people get excited about and want to dance to. “

To watch the full panel discussion, click here.

-- R&CPMK --

  • R&CPMK Clients Nominated for 2020 IFJA Film Awards

  • Podcast: Where #BlackLivesMatter Goes From Here Named PRovoke’s Top 10 Podcast 2020

  • December 10, 2020

Podcast: Where #BlackLivesMatter Goes From Here Named PRovoke’s Top 10 Podcast 2020

In the news
READ MORE

Podcast: Where #BlackLivesMatter Goes From Here Named PRovoke’s Top 10 Podcast 2020

December 10, 2020

Episode 218 of 'The PRovoke Podcast' featured R&CPMK's Head of Multicultural, Stephen Macias, along with IPG's Chief Inclusion & Diversity Officer, Margenett Moore-Roberts and Senior Reporter at PRovoke, Diana Marszalek, and was the media outlet's second most-listened-to podcast of the year. The segment discussed systematic racism and explored ways the PR/communications industry can mobilize the energy surrounding the Black Lives Matter movement to push towards racial equality.

LISTEN HERE:

To view full article, click here.

  • R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”

  • R&CPMK CHAIRMAN CINDI BERGER INDUCTED AS MEMBER OF PRWEEK’S 2020 HALL OF FAME CLASS

  • December 3, 2020

R&CPMK CHAIRMAN CINDI BERGER INDUCTED AS MEMBER OF PRWEEK’S 2020 HALL OF FAME CLASS

In the news
READ MORE

R&CPMK CHAIRMAN CINDI BERGER INDUCTED AS MEMBER OF PRWEEK’S 2020 HALL OF FAME CLASS

December 3, 2020

Berger Celebrated by The Communications Industry, Colleagues, and Clients for Her Countless Contributions and Iconic Career

Earlier Today, R&CPMK Chairman Cindi Berger was inducted as a member of PRWeek’s 2020 Hall of Fame class, recognizing her countless contributions to the industry and society throughout her storied career.

The PRWeek Hall of Fame annually recognizes those who have made outstanding contributions to the development of the communications industry and paved the way for the modern world of PR. In the eight years since the Hall of Fame was founded, fewer than 50 individuals have been honored.

As part of the ceremony, Berger delivered a powerful acceptance speech highlighting her career and the importance of communication in breaking down barriers and cultivating lasting cultural change throughout society.

 

In addition, a collection of Berger’s R&CPMK colleagues and clients, including The Chicks, Billy Crystal, Billie Jean King, Norah O’Donnell, Rosie O’Donnell, Sharon Stone, and Jeff Zucker, all shared congratulatory messages and admiration for Berger on this momentous occasion.

 

FOLLOWING IS THE FULL TRANSCRIPT OF BERGER’S ACCEPTANCE SPEECH:

“I’m truly honored to accept this award and to be recognized among this wonderful class and esteemed collection of previous Hall of Fame honorees. Thank you so much.

I’d like to thank Steve Barrett and the staff at PRWeek. I also want to recognize my entire team at R&CPMK, as well as Octagon and IPG. I’ve been fortunate in my career to surround myself with a strong and smart team, including Alan Nierob, Mark Owens, Marian Koltai-Levine, Shirley Hughes, Bill Rosenthal. I’m appreciative for your leadership, guidance and friendship. It’s been quite a journey for all of us.

Thank you to my precious family. Mitchell, you’ve been my greatest supporter and partner. I could not have accomplished what I have without your love and encouragement. And thank you to my children, Sydney and Spencer, my greatest accomplishments of all. You’ve both grown up witnessing me juggle life at home, work, and everything in between. Your love and support is immeasurable.

I recently had the great honor of delivering the 125th commencement address for my alma mater, Ithaca College. In preparing that speech and now this one, I have had the opportunity to reflect on the path that got me to where I am today.

I have been privileged to meet so many extraordinary people throughout my career, and I’ve never taken that for granted. I remember as the receptionist for PMK, striking up a conversation with tennis legend Billie Jean King. What began as small talk 30 years ago is now a trusted client relationship and a meaningful friendship. Billie Jean wrote a book called Pressure is a Privilege. The title and the book resonated with me.

The passing of a baton is also a privilege. The late, great Lois Smith, who had also represented Billie Jean King, met a young and up and coming actor in a 1962 off-Broadway play. She slipped him her business card backstage and told him one day he would need a publicist and that he should call her. He eventually did call her. That up and coming young actor was Robert Redford. Lois represented him for over 40 years and passed the baton to me…this didn’t happen without me first being tested. Out of the many clients the company represented, Robert Redford had never been into the office. I vividly remember our first meeting. He told me that he was in New York and wanted to meet me, and he would be in my office in one hour. My reaction was what you would have expected, ‘Oh my God, I’m going to be meeting with The Sundance Kid.’ He sauntered down the long hallway wearing a baseball cap, his signature aviator sunglasses, and was escorted into my office. He took his cap and glasses off, flashed his famous movie star smile and sat on my couch. We talked. I passed the test, and we’ve been together ever since. Cue Billie Jean King: Pressure is a Privilege.

I have had the honor of working with Barbara Walters. As you know, Barbara was the first female co-anchor for The Today Show and later became the first woman to be named a co-anchor for a network evening news program. She paved the way for every female broadcast journalist that has followed her. The years that I have spent with Barbara gave me tremendous insight into the political arena and gender equality. My world’s collided when Barbara Walters asked my other client, Rosie O’Donnell, to return to daytime TV as a co-host and moderator of The View. It was quite a roller coaster as this piece of history also involved the 45th President of the United States, and all I will say is, Pressure is a Privilege!

I’m often asked by younger staff and those I mentor what got me to where I am today. My answer is always: passion, purpose, hard work, strong organizational skills, and understanding the importance of relationships. Real, meaningful, and honest relationships.

The public relations and marketing landscape have changed a lot since my career began. One thing that has not changed is what I have always told both my clients and staff, “Do not lie, because the truth will always come out. So, if you mess up, fess up.”

Communication takes place in real time. Social media is the catalyst that propels stories to grow bigger and faster than ever before. The days of putting a newspaper article at the bottom of a birdcage are long gone. You must think carefully and strategically, and know that once something is out, it’s out forever. The quality of communication and truthful storytelling is more important now than ever before. We are living in a transformative time and must look at our work with our eyes toward the future. We need diversity, parity and must open the doors for opportunity. I encourage all of you to break down walls, shatter glass ceilings, shine a light on worthy causes, social activism, and injustice. We are the gatekeepers of culture and we need to open those gates. The biggest impact we can make is to provide opportunity and be the change agents making room for the next generation.

And remember, Pressure is a Privilege. Thank you all so much!”

— R&CPMK —

  • Podcast: Where #BlackLivesMatter Goes From Here Named PRovoke’s Top 10 Podcast 2020

  • ‘Super’ R&CPMK Clients Score Nominations for the Inaugural ‘Critics Choice Super Awards’

  • November 20, 2020

‘Super’ R&CPMK Clients Score Nominations for the Inaugural ‘Critics Choice Super Awards’

In the news
READ MORE

‘Super’ R&CPMK Clients Score Nominations for the Inaugural ‘Critics Choice Super Awards’

November 20, 2020

The Critics Choice Association (CCA) announced today the nominees for the inaugural Critics Choice Super Awards, a special event honoring the most popular, fan-obsessed genres across both television and movies, including Superhero, Science Fiction/Fantasy, Horror, Action and Animation. A full list of nominated R&CPMK clients can be found below. The winners will be revealed in a special television presentation, which will be produced remotely following COVID safety protocols. The ceremony will air on The CW Network on Sunday, January 10, 2021 (8:00-10:00pm ET/PT) and will stream the next day for free on The CW App and cwtv.com.

 

BEST ACTION MOVIE 

Bad Boys For Life (Sony) – Jerry Bruckheimer

Extraction (Netflix) – AGBO

 

BEST ACTOR IN AN ACTION MOVIE 

John David Washington – Tenet (Warner Bros) 

 

BEST ACTRESS IN AN ACTION MOVIE 

Yifei Liu – Mulan (Disney+) 

  

BEST VOICE ACTOR IN AN ANIMATED MOVIE 

Jamie Foxx – Soul (Disney+) 

Chris Pratt – Onward (Disney+) 

 

BEST ACTOR IN A HORROR MOVIE 

Vince Vaughn – Freaky (Universal) 

 

BEST HORROR MOVIE

Relic – AGBO (IFC Films)

   

BEST ACTOR IN AN ACTION SERIES 

Shemar Moore – S.W.A.T. (CBS) 

     

BEST SUPERHERO SERIES 

Lucifer (Netflix) – Jerry Bruckheimer

 

BEST ACTOR IN A SUPERHERO SERIES

Grant Gustin – The Flash (The CW) 

 

BEST ACTRESS IN A HORROR SERIES 

Victoria Pedretti – The Haunting of Bly Manor (Netflix) 

 

BEST SCIENCE FICTION/FANTASY SERIES 

What We Do in the Shadows (FX) – Stefani Robinson

 

BEST HORROR SERIES

The Walking Dead (AMC) – Scott Gimple

  • R&CPMK CHAIRMAN CINDI BERGER INDUCTED AS MEMBER OF PRWEEK’S 2020 HALL OF FAME CLASS

  • EMERIL LAGASSE AND LA LA ANTHONY HEADLINE NATIONAL MARCH OF DIMES “SIGNATURE CHEFS FEEDING MOTHERHOOD CELEBRATION” TO RAISE CRITICAL FUNDS TO FIGHT FOR THE HEALTH OF MOTHERS AND BABIES

  • November 9, 2020

R&CPMK NAMED TO FORBES 2021 LIST OF “AMERICA’S BEST PR AGENCIES”

In the news
READ MORE

R&CPMK NAMED TO FORBES 2021 LIST OF “AMERICA’S BEST PR AGENCIES”

November 9, 2020

Preeminent Integrated Marketing and Communications Agency Named to Inaugural Forbes Power List

LOS ANGELES, Calif. – Rogers & Cowan PMK (R&CPMK), the preeminent integrated marketing and communications agency in global entertainment, has been named to Forbes’ 2021 list of “America’s Best PR Agencies.”

Highlighting the agency’s collective excellence and comprehensive capability offerings across Brand Communications, Multicultural Communications, Content Marketing & Brand Integration, Experiential, Talent & Influencer, as well as Strategy and Transformation, R&CPMK was selected as one of Forbes’ Top 200 PR agencies in the United States. The agency was chosen among more than 5,000 firms nominated, and received a top rating of five-stars by the more than 12,500 experts and 20,500 customers surveyed for the list.

R&CPMK’s client services work this year once again featured a wide-ranging collection of campaigns and award-winning projects with brand clients, including Activision, Cisco, Hasbro, Heineken, Mastercard, McDonald’s, YouTube, and Verizon, among many others. In addition, the agency has continued to produce industry leading work representing 400+ of the most prominent and influential actors, musicians, producers, directors, content creators, and athletes in the world.

Forbes partnered with market research firm Statista for the inaugural ranking. For more information, click here.

ABOUT ROGERS & COWAN PMK:

Rogers & Cowan PMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

As the industry leader in brand PR and Marketing, the agency has a full end-to-end marketing and business consultancy operation, including distinct practice groups in brand development, business strategy, research and analytics, creative, content, awards, digital, social, experiential and activation, partnership and integration, fashion, influencer, and paid media.

With offices in Los Angeles, New York, Nashville, Miami, and London, R&C PMK is part of the Octagon Sports and Entertainment Network.
For more information, follow us on Twitter and Instagram @randcpmk.

–ROGERS&COWAN PMK–

  • EMERIL LAGASSE AND LA LA ANTHONY HEADLINE NATIONAL MARCH OF DIMES “SIGNATURE CHEFS FEEDING MOTHERHOOD CELEBRATION” TO RAISE CRITICAL FUNDS TO FIGHT FOR THE HEALTH OF MOTHERS AND BABIES

  • BEYOND HISPANIC HERITAGE MONTH: UNDERSTANDING THE LATINX CONSUMER

  • October 7, 2020

R&CPMK ADDS INDUSTRY VETERANS ERICA MAPA, RICH GEORGE, AND MARISSA WALLACE TO SENIOR POSITIONS IN BRAND COMMUNICATIONS & MARKETING DIVISION

In the news
READ MORE

R&CPMK ADDS INDUSTRY VETERANS ERICA MAPA, RICH GEORGE, AND MARISSA WALLACE TO SENIOR POSITIONS IN BRAND COMMUNICATIONS & MARKETING DIVISION

October 7, 2020

MAPA APPOINTED VICE PRESIDENT, BRAND STRATEGY AND THOUGHT LEADERSHIP

GEORGE TO SERVE AS VICE PRESIDENT, DIGITAL ENTERTAINMENT AND GAMING

WALLACE NAMED GROUP DIRECTOR, MULTICULTURAL COMMUNICATIONS AND MARKETING

LOS ANGELES, CALIF. – OCTOBER 7, 2020 – R&CPMK today announced the addition of three executives to senior leadership positions in the agency’s Brand Communications & Marketing division. Erica Mapa has been appointed Vice President, Brand Strategy and Thought Leadership; Rich George will serve as Vice President, Digital Entertainment and Gaming; and Marissa Wallace joins the agency as Group Director, Multicultural Communications and Marketing.

With over three decades of combined experience in entertainment, product, digital technology, and multicultural communications, the industry veterans join R&CPMK’s expanding Brand Communications and Marketing practice, which represents more than 30 global brands.

“Over the past four years, we have significantly grown the service capabilities, practice groups, and client roster of R&CPMK’s Brand Communications & Marketing division, to further our industry leading position and ability to provide our clients best-in-class insight and deliverables on every level,” said Shirley Hughes, President of Brands, R&CPMK. “Erica, Rich and Marissa are proven leaders, who bring a compounding wealth of knowledge to our agency, and will no doubt further enhance the forward thinking and award-winning work we do for our clients.”

As Vice President of Brand Strategy and Thought Leadership, Mapa will oversee the agency’s communications and strategy efforts for clients across entertainment and technology. Prior to joining R&CPMK, Mapa served as Vice President at M&C Saatchi Sport & Entertainment, where she managed integrated communications campaigns for consumer brands within the tech, music and beverage industries. Mapa has also held positions at Cornerstone Agency, Havas Formula, and Coyne PR. Mapa will report to Executive Vice President, Brand Strategy and Thought Leadership, Genesa Garbarino.

In his position as Vice President, Digital Entertainment and Gaming, George will help lead efforts for R&CPMK’s comprehensive Entertainment, Technology and Gaming department, working with clients including Activision Blizzard and Call of Duty. George will also assist with new business efforts for the group. Prior to his role at R&CPMK, George held positions at Golin, as Vice President and Director of Product PR and Gaming. Additionally, he served as Executive Editor at IGN Entertainment. George will report to Cary Kwok, Executive Vice President, Digital Entertainment, Technology and Gaming.

As Group Director of R&CPMK’s Multicultural Communications department, Wallace will help manage multicultural communications strategy and public relations campaigns for a cross section of R&CPMK’s brand and talent clients. In addition, she will execute new strategies, initiatives, partnerships, and programs designed to further client communications and marketing to general and multicultural audiences, including communities of color, LGBTQ+, women, differently abled, and youth communities.

Wallace joins R&CPMK following a tenure at MWWPR, where she led multicultural communications efforts for Fortune 500 brands across a series of high-profile campaigns, integrated programs and strategies. Wallace is currently an executive board member of the Black Public Relations Society of Los Angeles, as well as a member of ColorComm. Wallace will report to Executive Vice President, Diversity and Inclusion Consumer Strategies, Stephen Macias.

Led by Hughes, the agency’s Brand Communications & Marketing division features six distinct specialty groups, and includes clients Activision, Cisco, Hasbro, Heineken, Mastercard, McDonald’s, YouTube, Verizon, as well as many others.

In addition, R&CPMK’s client portfolio includes 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world. The agency’s clients are represented by a team of 350+ of the world’s best marketing and communications experts across film, television, digital distribution, music, fashion, sports, gaming, technology, brand marketing and social media.

PHOTOGRAPHY:
Click herefor headshots of Mapa, George and Wallace.

ABOUT R&CPMK:
R&CPMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential musicians, actors, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

We are a creative communications agency with insider access allowing us to influence trends and spark meaningful conversations. We leverage culture to create defining moments and experiences that stand the test of time. Our unique position, and the insight to know what to do with it, allows us to deliver the best of brand marketing with the best of entertainment strategies.

With offices in Los Angeles, New York, Nashville, Miami, and London, R&CPMK is part of the Octagon Sports and Entertainment Network.

–R&CPMK–

  • BEYOND HISPANIC HERITAGE MONTH: UNDERSTANDING THE LATINX CONSUMER

  • R&CPMK CHAIRMAN CINDI BERGER NAMED TO PRWEEK HALL OF FAME

Page1 Page2 Page3
LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn,
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

©

2020 Rogers & Cowan PMK All Rights Reserved. | CCPA Privacy Notice
ABOUT US
NEWS & INSIGHTS
OUR WORK
REPRESENTATION
CAREERS
CONTACT
ABOUT US
WORK
CAREERS
NEWS
REPRESENTATION
CONTACT

© 

2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

SEARCH

R&CPMK HELPS CLIENT MASTERCARD LAUNCH NEW INITIATIVE TO SUPPORT BLACK WOMEN-OWNED BUSINESSES

February 18, 2021
Mastercard’s Pledge of $500 Million to Help Close the Racial Wealth and Opportunity Gap for Black Communities and Businesses Across America R&CPMK Secures Grammy Award-Winner Jennifer Hudson as Face of New Mastercard Ad Campaign Mastercard continues to display its commitment to supporting diverse businesses across America, and R&CPMK is proud to work alongside its longtime client to help make that vision a reality. As part of Mastercard’s pledge of $500 Million to Black-owned businesses over the next five years, the company this week announced a new partnership with two-time Grammy Award-winner Jennifer Hudson to help amplify and support Black women-owned businesses. The partnership is highlighted by a national TV campaign featuring Hudson, and it is set to include Hudson’s new cover of the classic song “Ain’t No Mountain High Enough,” which is produced by fellow Grammy Award-winner will.i.am. The initiative will also include a grant program in partnership with Fearless Fund, a VC fund built by women of color for women of color. The ad campaign debuted on Tuesday, February 17 on NBC’s TODAY Show, and will air across national TV networks through the GRAMMY Awards broadcast on Sunday, March 14. To learn more about Mastercard’s campaign and commitment to closing the racial wealth and opportunity gap, click here. — R&CPMK —

Read More

R&CPMK DEBUTS NEW SERIES “STAT SNACKS WITH MIKE FEIN,” PROVIDING KEY DATA AND INSIGHTS ACROSS ENTERTAINMENT, CULTURE, AND MORE

Monthly Report Cultivated and Curated by R&CPMK Executive Vice President of Strategic Insights & Analysis Mike Fein Looking for the snackable insights and data you need to grow your business? R&CPMK has the perfect bite-size solution to help you better understand your audience, and design targeted campaigns that help you reach consumers.  Introducing R&CPMK’s “Stat Snacks with Mike Fein”, a monthly collection of trends, data, and unique insights from across entertainment, culture, and more. Cultivated and curated by R&CPMK Executive Vice President, Strategic Insights & Analysis, Mike Fein, the new series aims to supply brand leaders with all the ingredients they

R&CPMK CELEBRATES INTERNATIONAL WOMEN’S DAY 2021

R&CPMK and the Octagon Sports & Entertainment Network are proud to celebrate International Women’s Day and highlight our bold and inspiring clients who #ChooseToChallenge and continue to lead the way for others across our world. In honor of International Women’s Day and Women’s History Month, we have asked some of the powerful women across our client network to answer some questions and provide some strong words and stories on how and why they Choose To Challenge. Check out the video below to see some of the responses from clients across our agency network. And follow our social accounts and