Every month the team at ITB will be sharing trends and insights from the influencer marketing space that you should be keeping an eye on. Here is a quick recap of the trends you need to know about this month: Brands Using Coachella Like a Marketing Tool Versace was the Star of the MET Gala Formula 1 Miami Grand Prix Snap and Live Nation Signed Multi-Year Deal And so much more! ABOUT THE INFLUENCE DOWNLOAD: As the influencer marketing landscape continues to grow and evolve at an exponential rate, ITB Worldwide brings you ‘The Influence Download’, a monthly round-up of the top trends and insights you need to know in this space. From the latest social content trends, viral memes and TikTok challenges, to platform updates, new technologies and emerging creator tribes, ITB will keep you covered and up to date on all things talent and influence. Want to also know which influencer campaigns or creators to make note of? Stay tuned once a month for all these updates and more. Be sure to subscribe to ITB’s monthly newsletter to keep on top of the industry news.
FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind regarding the raging culture wars. Culture wars are bad for business, and companies know it. But more importantly, culture wars are bad for our communities and serve as an unnecessary burden in an already burdensome 2022. With politics, culture and commerce so intractably linked,
Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend