RESULTS

$10M
MEDIA VALUE

2B+
TOTAL REACH

500K+
ORGANIC SOCIAL POSTS

Verizon Media

The First-Ever Immersive AR Experience at the UN

RESULTS

$10M
MEDIA VALUE

2B+
TOTAL REACH

500K+
ORGANIC SOCIAL POSTS

SEARCH

The First-Ever Immersive AR Experience at the UN

August 20, 2020
Our team helped create the first-ever brand moment at the United Nations General Assembly on behalf of Verizon, to capture the power and impact of climate change and the company’s role in fighting it through the Global Compact. THE FIRST OFFICIAL BRANDED CONTENT AT THE UN All ground-breaking projects start from a great idea. Verizon first approached R&CPMK with the desire to do something impactful around climate change but wasn’t sure how to bring it to life. We brainstormed several ideas but settled on an official partnership with the UN, the UN Foundation, and the Climate Action Summit as the perfect moment in time to do something meaningful.

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Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a