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$10M
MEDIA VALUE

2B+
TOTAL REACH

500K+
ORGANIC SOCIAL POSTS

Verizon Media

The First-Ever Immersive AR Experience at the UN

RESULTS

$10M
MEDIA VALUE

2B+
TOTAL REACH

500K+
ORGANIC SOCIAL POSTS

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The First-Ever Immersive AR Experience at the UN

August 20, 2020
Our team helped create the first-ever brand moment at the United Nations General Assembly on behalf of Verizon, to capture the power and impact of climate change and the company’s role in fighting it through the Global Compact. THE FIRST OFFICIAL BRANDED CONTENT AT THE UN All ground-breaking projects start from a great idea. Verizon first approached R&CPMK with the desire to do something impactful around climate change but wasn’t sure how to bring it to life. We brainstormed several ideas but settled on an official partnership with the UN, the UN Foundation, and the Climate Action Summit as the perfect moment in time to do something meaningful.

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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