RESULTS

$10M
MEDIA VALUE

2B+
TOTAL REACH

500K+
ORGANIC SOCIAL POSTS

BACK TO OUR WORK

Verizon Media

The First-Ever Immersive AR Experience at the UN

Our team helped create the first-ever brand moment at the United Nations General Assembly on behalf of Verizon, to capture the power and impact of climate change and the company’s role in fighting it through the Global Compact.

THE FIRST OFFICIAL BRANDED CONTENT AT THE UN

All ground-breaking projects start from a great idea. Verizon first approached R&CPMK with the desire to do something impactful around climate change but wasn’t sure how to bring it to life. We brainstormed several ideas but settled on an official partnership with the UN, the UN Foundation, and the Climate Action Summit as the perfect moment in time to do something meaningful.

RESULTS

$10M
MEDIA VALUE

2B+
TOTAL REACH

500K+
ORGANIC SOCIAL POSTS

BACK TO OUR WORK
❮

View similar case studies

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2020 Rogers & Cowan PMK All Rights Reserved.

LOS ANGELES

1840 Century Park. E 18th Floor
Los Angeles, CA 90067
+1 (310) 854-8100

NEW YORK

909 Third Ave., 19th Floor
New York, NY 10022
+1 (212) 878-5501

LONDON

2 Waterhouse Square, 140 Holborn, 
London, EC1N 2AE
ukinquiries@rogersandcowanpmk.com

newbusiness@rogersandcowanpmk.com

ABOUT US
WORK
CAREERS
NEWS & Insights
REPRESENTATION
CONTACT
 2020 Rogers & Cowan PMK All Rights Reserved | CCPA Privacy Notice

ABOUT US

OUR WORK

REPRESENTATION

NEWS & INSIGHTS

CAREERS

CONTACT

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The First-Ever Immersive AR Experience at the UN

August 20, 2020
Our team helped create the first-ever brand moment at the United Nations General Assembly on behalf of Verizon, to capture the power and impact of climate change and the company’s role in fighting it through the Global Compact. THE FIRST OFFICIAL BRANDED CONTENT AT THE UN All ground-breaking projects start from a great idea. Verizon first approached R&CPMK with the desire to do something impactful around climate change but wasn’t sure how to bring it to life. We brainstormed several ideas but settled on an official partnership with the UN, the UN Foundation, and the Climate Action Summit as the perfect moment in time to do something meaningful.

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