RESULTS

500M
MEDIA IMPRESSIONS

200+
MEDIA PLACEMENTS

$4.5M+
AMOUNT RAISED

200%
INCREASE IN SALES

Hasbro

UNICRON CONQUERS MASSIVE CROWDFUNDING

RESULTS

500M
MEDIA IMPRESSIONS

200+
MEDIA PLACEMENTS

$4.5M+
AMOUNT RAISED

200%
INCREASE IN SALES

SEARCH

UNICRON CONQUERS MASSIVE CROWDFUNDING

August 23, 2020
With a small campaign window – originally 48 days – we helped Hasbro HasLab garner widestream media attention, and fast to engage consumers to participate in a crowdfunding campaign to raise money for production of the largest Transformers toy ever, Unicron. THE POWER OF INFLUENCE R&CPMK created serious campaign hype by tapping into reporters who are Transformers fans and having a presence at key events such as San Diego and New York Comic-Con. Due to a high per unit price point of $575, strategic messaging and proactive outreach were developed to shift any potential negative media attention. Our team built a timeline of key exclusive reveals, asset surprises, added product bundles, art renderings and inventive stories sprinkled throughout the campaign to build momentum. Internal R&D production insights were turned into “plus up” PR moments including added BTS interviews, Unicron design details, and entertainment/lore fan tie-ins to continue newsworthiness over the course of 4 months. The earned media campaign successfully influenced more than 8,000 consumers to participate in a crowdfunding campaign helping reach the client’s goal of raising over $4.5M.

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Huge congratulations to our very own VP of Multicultural Marketing and Communications Marissa Wallace on being named “Ten to Watch in 2022” by Diverse Representation. We are proud of all the incredible work Marissa has accomplished for her clients as well as her impact on the entertainment industry. Diverse Representation recognizes African-American agents, attorneys, managers and publicists who work in the sports and entertainment industry throughout the country. Their mission is to increase the exposure and number of African-Americans and ensure diversity throughout all facets of the sports and entertainment industry. To view the full list of honorees, click
To view the PRovoke News article, click here. “We’re going to see brands being much smarter and have much deeper associations with fewer audiences and fewer festivals and making the best of it,” said R&CPMK CEO Mark Owens. As CEO of Rogers & Cowan PMK, Mark Owens oversees management of the global firm’s client roster, and is responsible for the vision and growth strategy of R&CPMK’s brand and agency offices worldwide. In addition, he is charged with leading ITB, R&CPMK’s sister agency specializing in talent & influencer communications and marketing. When Owens joined what was then Rogers & Cowan