RESULTS

214M
MEDIA IMPRESSIONS
LADY GAGA PLACEMENT

Chopard

VIP PLACEMENT

RESULTS

214M
MEDIA IMPRESSIONS
LADY GAGA PLACEMENT

SEARCH

VIP PLACEMENT

August 20, 2020
ITB – the influencer and talent arm of R&CPMK – began working with luxury jeweler Chopard in 2004 with the primary goal of introducing the brand to US based stylists and celebrities for high-profile red carpet placements. ITB was also tasked with securing press for their brand ambassadors at each event they attended as well as assisting in identifying young talent that is on point with the brand. RED CARPET TAKEOVER Through a strategic celebrity outreach program – in conjunction with their brand ambassador program – Chopard is recognized as one of the pre-eminent jewelers for red carpets around the globe with consistent placements at all of the top film festivals and major award shows. By maintaining long-standing relationships with top fashion stylists and celebrity talent representatives, ITB is able to leverage these associations for high impact results resulting in millions of impressions over broadcast, print and digital mediums.

Read More

Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

Read More