RESULTS

214M
MEDIA IMPRESSIONS
LADY GAGA PLACEMENT

Chopard

VIP PLACEMENT

RESULTS

214M
MEDIA IMPRESSIONS
LADY GAGA PLACEMENT

SEARCH

VIP PLACEMENT

August 20, 2020
ITB – the influencer and talent arm of R&CPMK – began working with luxury jeweler Chopard in 2004 with the primary goal of introducing the brand to US based stylists and celebrities for high-profile red carpet placements. ITB was also tasked with securing press for their brand ambassadors at each event they attended as well as assisting in identifying young talent that is on point with the brand. RED CARPET TAKEOVER Through a strategic celebrity outreach program – in conjunction with their brand ambassador program – Chopard is recognized as one of the pre-eminent jewelers for red carpets around the globe with consistent placements at all of the top film festivals and major award shows. By maintaining long-standing relationships with top fashion stylists and celebrity talent representatives, ITB is able to leverage these associations for high impact results resulting in millions of impressions over broadcast, print and digital mediums.

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Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a