ITB – the influencer and talent arm of R&CPMK – began working with luxury jeweler Chopard in 2004 with the primary goal of introducing the brand to US based stylists and celebrities for high-profile red carpet placements. ITB was also tasked with securing press for their brand ambassadors at each event they attended as well as assisting in identifying young talent that is on point with the brand.
RED CARPET TAKEOVER
Through a strategic celebrity outreach program – in conjunction with their brand ambassador program – Chopard is recognized as one of the pre-eminent jewelers for red carpets around the globe with consistent placements at all of the top film festivals and major award shows. By maintaining long-standing relationships with top fashion stylists and celebrity talent representatives, ITB is able to leverage these associations for high impact results resulting in millions of impressions over broadcast, print and digital mediums.
