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5B+
MEDIA IMPRESSIONS

10+
RED CARPET PLACEMENTS

Zuhair Murad

VIP PLACEMENT

RESULTS

5B+
MEDIA IMPRESSIONS

10+
RED CARPET PLACEMENTS

SEARCH

VIP PLACEMENT

August 20, 2020
ITB, the talent and influencer division of R&CPMK, began working with luxury evening wear designer Zuhair Murad in 2006 with the primary goal of introducing the brand to American stylists and celebrities for high profile red carpet placements. Through a strategic celebrity outreach program, Zuhair Murad is now recognized as one of the leading designers for red carpets around the world with consistent placements at all of the top film festivals and major award shows. FASHION FORWARD THINKING We facilitate appointments with editors, stylists, costume designers, and celebrities for photo shoots and red-carpet appearances for some of the biggest names in the business. By maintaining long-standing relationships with top stylists and talent representatives, we produce high impact results that translate into millions of impressions for Zuhair Murad over broadcast, print and digital mediums. Jennifer Lopez, Jessica Chastain, Kerry Washington, Priyanka Chopra, Hailey Beiber, and many others. On February 9, 2020 we procured 10 red carpet placements at events including The Academy Awards, Vanity Fair Oscar Party, and Elton John Oscar Viewing Party. Placements were made on top talent including Tracee Ellis Ross, Kerry Washington, Kate Beckinsale, Candace Swanepoel, etc.

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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