August 9, 2021

Will Kids Listen to the Government’s “Influencer Army” and Get Vaccinated?

SEARCH

Will Kids Listen to the Government’s “Influencer Army” and Get Vaccinated?

August 9, 2021
ITB Worldwide SVP Michael Jacobson shares his insight with PR Week, on avenues government officials should use when trying to spread health messages. Here’s what he had to say: But the use of a handful of influencers is only one avenue that government officials should use when trying to spread health messages, says Michael Jacobson, SVP at talent and influencer marketing agency ITB Worldwide. “Whether it’s a public health campaign, a nonprofit or a commercial campaign trying to sell a product, the tactical use of influencer marketing by itself does not in and of itself make a successful campaign,” Jacobson said. “It needs to ladder up its goals and fit into an integrated campaign.”  To read the full article click here

Read More

Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an average consumer. And you can’t reach any of them with an ad buy. Last year, streaming eclipsed broadcast and cable TV in total viewership. This is according to Nielsen’s Gauge report, which found that 26% of all TV viewing is now streaming. The trend
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, help build resiliency to climate disasters, or otherwise help solve issues of climate crisis.” To view the full Fast Company article, click here. To learn more about our clients, read below. Colossal is nominated as a finalist for the Woolly Mammoth De-extinction Project, a