August 9, 2021

Will Kids Listen to the Government’s “Influencer Army” and Get Vaccinated?

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Will Kids Listen to the Government’s “Influencer Army” and Get Vaccinated?

August 9, 2021
ITB Worldwide SVP Michael Jacobson shares his insight with PR Week, on avenues government officials should use when trying to spread health messages. Here’s what he had to say: But the use of a handful of influencers is only one avenue that government officials should use when trying to spread health messages, says Michael Jacobson, SVP at talent and influencer marketing agency ITB Worldwide. “Whether it’s a public health campaign, a nonprofit or a commercial campaign trying to sell a product, the tactical use of influencer marketing by itself does not in and of itself make a successful campaign,” Jacobson said. “It needs to ladder up its goals and fit into an integrated campaign.”  To read the full article click here

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Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing clients will also join R&CPMK. Crooke will report to Anna Thackeray, Senior Director of Talent, who leads R&CPMK’s UK publicity group. “The growth of our London team, led by Anna, represents an exciting and natural step in executing best-in-class publicity campaigns and strategic advisement
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows smart brands to increase their reach among those communities through novel partnerships. Here’s how Mastercard, Crunchyroll and Hasbro surprise and delight fans to build their own fandoms.” Read the full article on ADWEEK.

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